[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-208":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":7,"amount":8,"approvalStatus":9,"averageScore":10,"brandAttitude":11,"brandName":12,"brandOwnerLogo":13,"caseBackground":14,"caseBackgroundImg":15,"caseImplementTime":16,"caseName":17,"caseType":18,"caseTypeList":11,"categorySub":19,"chargeType":20,"cmsTagIdList":11,"contactMobile":21,"contactPerson":22,"contactPost":23,"coreStrategyInnovation":24,"coreStrategyInnovationImg":25,"coverPath":11,"createBy":26,"createDate":27,"createDept":11,"createDeptName":11,"createOrganization":11,"createOrganizationName":11,"createUser":26,"createUserAccount":26,"createUserName":28,"creativeStrategyExecute":29,"creativeStrategyExecuteImg":30,"dataId":31,"deletedAt":11,"directorNineteen":32,"goldCase":33,"hotContent":34,"id":35,"industry":36,"industrySub":37,"isCharge":38,"isCouncil":39,"isDeleted":33,"isShow":40,"keywords":41,"latestAuditTaskId":11,"mainKvImg":42,"mainNegotiator":43,"marketingEffect":44,"marketingEffectImg":11,"marketingTarget":45,"marketingTargetImg":39,"mediaStrategyExecute":46,"mediaStrategyExecuteImg":47,"participateAward":48,"participateCategory":49,"partyACompany":50,"partyAEditor":39,"partyBCompany":51,"partyBEditor":39,"partyBIndustry":52,"partyBIndustrySub":53,"payer":39,"protectTwoThousand":54,"receiveAmount":55,"receiveStatus":56,"recommendCompany":11,"recommendEditor":32,"recommendGroup":57,"remarks":39,"reviewStatus":58,"rounds":59,"sendCompanyIntro":60,"showOnList":61,"showOnYzt":61,"sort":11,"startAt":62,"subGroup":39,"submitReport":63,"submitReportList":64,"tagsList":65,"tagsName":11,"tenantId":70,"updateBy":26,"updateDate":74,"weight":34,"zdybqs":11},"针对长沙农商银行VIP客户，对“全有先生”内容赋能，推出了《全有理财课》，组织了线下理财知识营销活动。提升了VIP客户尊享感的同时，也有效进行了理财知识的宣导，帮助客户更好的选择理财产品，奠定了客户对品牌的信赖感及对产品的认可度。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5ebec051df371c00063043fb\u002F4297f44b13955235245b2497399d7a93.png","湖南云澜文化传媒有限公司","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5ebec051df371c00063043fb\u002F6a0443e8545456f97fc92311cc734313.png","10000","通过",75,null,"长沙农商银行","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5ebec051df371c00063043fb\u002F6b357589b12f6141fc48c4b0375ef2f9.png","2019年，长沙农商银行根据发展规划，需对原有产品进行体系梳理，整体品牌系统升级，对比本土强势品牌长沙银行，需做出精准定位与品牌区隔，将长沙农商银行整体品牌形象提升至与其战略发展目标同一个高度上。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5ebec051df371c00063043fb\u002F2be9bd7a3434f7038ca27d1918de58bd.png","2019.03.01—2020.04.30","长沙农商银行全有先生IP实施方案","Admen","内容类","收费","15388961880","楚艳蛟","产品经理","从无到有，从0-100，这是一个生命与事物逐渐圆满的圈。\n我们以圆圈为发想点，从消费者的生命、消费者的生活、消费者的成长分别比对长沙农商银行的产品、长沙农商银行的服务、长沙农商银行的成长，提出通过多样化的金融服务，构建一个“金融生态圈”的概念，并以此提出了“圈定美好  幸福全有”的品牌slogan。\n在品牌文化输出与内容承载上，我们提出了原创品牌形象人的创想，提取“圈”字中以“Q”为设计主元素，设计了原创IP人物“全有先生”。\n “全有先生”提取“圈”字中的“Q”为概念，提取主元素“Q”，与代表智慧的大脑结合，“以强大（Qadira）的金融知识为智慧养分，思考并解决问题（Qustions)，逐步扩展出自己的生活品质（Quality)圈”。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5ebec051df371c00063043fb\u002F992e63080ee1e47b99f42b8d64ede953.png","system","2020-05-15 16:16:17","超级管理员","我们以“全有先生”为核心，做了品牌整体系统升级，设计了全套品牌海报，将“全有先生”形象延伸至5大Q系列产品，运用于2020年主打拳头产品房抵贷及其他子产品，以平面与视频的方式结合线上与线下媒体资源进行传播。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5ebec051df371c00063043fb\u002Fd3eb9a9233e52948740d7eb8c3062d14.png","5ebec051df371c00063043fb","孙明晖","0",0,"208","大金融","银行","是","",1,"长沙农商银行全有先生IP实施方案|长沙农村商业银行股份有限公司|IP营销类|银行|湖南云澜文化传媒有限公司","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5ebec051df371c00063043fb\u002F1538ec75150920ebc6ec317d413666ed.jpg","陈琪","以“全有先生”为品牌形象人推出品牌升级后，长沙农商银行的整体品牌形象焕然一新，与市场竞品有了明显的品牌形象区隔，使品牌传达更清晰化。\n随着“全有先生”原创IP的宣传推广，基础客群体对长沙农商银行的品牌认知度提升了，增加了基础存单业务及贷款业务的基数。","在整体品牌体系升级上，需对原有产品体系进行系统梳理，升级品牌策略需站在上层建设角度，与产品体系完美融合，针对每一个产品类别，也需重新包装升级，形成整体性品牌传播效果。","整体品牌升级完成后，采取线上+线上的媒体矩阵，以海报、视频、H5等形式应用于线上新媒体，线下侧重于人流量流动性较大的场所，主要投放于公交车、户外站牌、地铁、社区楼宇等媒体。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5ebec051df371c00063043fb\u002Fbdc5d4a21cf38ffc12e84f961c9018ce.png","实战金案","IP营销类","长沙农村商业银行股份有限公司","湖南云澜文化","代理公司","综合全案型","否",10000,"已到款","李建强","2","第二轮","湖南云澜文化传媒，致力于成为中部最具合作价值的整合策略服务机构，集合电视、互联网、户外、电台等综合媒体资源，组建由传媒界、艺术界、广告影视界、设计界等多位专家组成的顾问团，定位品牌策略与媒介传播的整体解决服务商，为客户提供优质服务。","1",2020,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5ebec051df371c00063043fb\u002Fe84ff72c8f93ff68177428b5456c5147.pptx",[],[66,71],{"cmsEntityId":67,"cmsTagId":68,"deleteIds":11,"id":69,"name":6,"tenantId":70},"547","1383","594","000000",{"cmsEntityId":67,"cmsTagId":72,"deleteIds":11,"id":73,"name":12,"tenantId":70},"2279","2134","2022-11-30 11:59:58"]