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03:42:02","超级管理员","对整个号进行定调，剧情短片，多以情感为主。讲述“平常人的非凡事，不凡人的普通事”。一是功能诉求的广而告之，二是情感诉求的人格化建设。\n重现平凡美好的故事，没有生硬的广告植入，只有恰到好处地呈现。\n一个好的故事，可以让人感同身受，调动观众的情绪和情感。通过讲故事，讲述名仁员工自身的故事以及消费者与名仁的故事，再结合节日进行创意营销。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5ee0568a916c63000651f087\u002Fec3e0b64492551a8bfe8c7a946cc66ae.jpg","5ee0568a916c63000651f087","胡利霞","0","226","大快消","饮料类","是","",1,"名仁苏打水官方号|焦作市明仁天然药物有限责任公司|品牌活化类|饮料类|上海乂木文化艺术发展有限公司","肖禹","该账号自5月16日投放第一期视频以来，共获78.6万赞，目前共有29万粉丝。\n名仁员工真实故事：《彭三轮的故事》两期共收到点赞2.9万次，评论共524条，该视频引发受众对于拼搏精神的心理认同感，名仁苏打水作为主人公走向成功的道具，贯穿视频，达到了很好的营销效果。节日营销：《怦然心动》《520告别恋爱》共收到点赞26600次，评论784条，该视频借5.20这一具有特殊纪念意义的日期的热度，阐述关于爱情的话题，产品作为主人公间联系的道具，巧妙植入视频。消费者与名仁的故事：《理解》共收到点赞1万次，评论287条，该视频该视频以“陪伴”这一主题推进，创意为先，内容动人，将名仁品牌的持续陪伴巧妙的与剧情相关联。","预期目标：抖音粉丝量达到百万。通过视频的形式去塑造品牌形象，切实地加强消费者对品牌以及产品的记忆度。\n整体目标：紧跟热点，走心故事，引发受众共鸣。\n人们会因为喜欢一个球星而爱上一支球队，甚至一个国家。\n我们希望消费者通过喜欢一条短视频，一个故事，一个角色，而爱上名仁苏打水，爱上这个伟大的国民品牌。在受众心中确立名仁公司“一瓶苏打水 一颗关爱心”的理念。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5ee0568a916c63000651f087\u002F0d83078816aa273f2941c9b55ec82bf3.png","媒体策略：2020.5及以后  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