[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-2341":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":5,"agentMediaLogo":5,"amount":5,"approvalStatus":5,"averageScore":5,"brandAttitude":6,"brandName":7,"brandOwnerLogo":5,"caseBackground":8,"caseBackgroundImg":9,"caseImplementTime":5,"caseName":10,"caseType":11,"caseTypeList":5,"categorySub":5,"chargeType":5,"cmsTagIdList":5,"contactMobile":5,"contactPerson":5,"contactPost":5,"coreStrategyInnovation":12,"coreStrategyInnovationImg":5,"coverPath":13,"createBy":14,"createDate":15,"createDept":5,"createDeptName":5,"createOrganization":5,"createOrganizationName":5,"createUser":14,"createUserAccount":14,"createUserName":16,"creativeStrategyExecute":17,"creativeStrategyExecuteImg":18,"dataId":19,"deletedAt":5,"directorNineteen":5,"goldCase":20,"hotContent":21,"id":22,"industry":5,"industrySub":23,"isCharge":5,"isCouncil":5,"isDeleted":20,"isShow":24,"keywords":5,"mainKvImg":9,"mainNegotiator":5,"marketingEffect":25,"marketingEffectImg":5,"marketingTarget":26,"marketingTargetImg":5,"mediaStrategyExecute":27,"mediaStrategyExecuteImg":5,"participateAward":5,"participateCategory":28,"partyACompany":5,"partyAEditor":5,"partyBCompany":5,"partyBEditor":5,"partyBIndustry":5,"partyBIndustrySub":5,"payer":5,"protectTwoThousand":5,"receiveAmount":5,"receiveStatus":5,"recommendCompany":29,"recommendEditor":5,"recommendGroup":5,"remarks":5,"rounds":5,"sendCompanyIntro":5,"showOnList":30,"showOnYzt":30,"sort":5,"startAt":31,"subGroup":5,"submitReport":32,"submitReportList":33,"tagsList":5,"tagsName":5,"tenantId":34,"updateBy":14,"updateDate":35,"weight":21,"zdybqs":5},"东方卫视：冠名《亲爱的来吃饭》，并投放剧场、极限挑战硬广。\n河北农民频道与山东齐鲁频道：冠名《非常帮助》，和《小溪办事》并在黄金时段投放硬广，同时，配合线下活动，线上线下联动。\n《奔跑吧》腾讯冠名：台网联动，强化关联台铃与《奔跑吧》IP。\n《在一起》电视剧赞助：关注疫情，深化台铃有责任，有担当的形象。 \n《在一起》电视剧腾讯端广告投放：台网联动，紧密布局。",null,"\u002F","台铃","台铃作为销量前三的电动车品牌，正在走品牌发展之路，2019年签约了邓超作为电动车代言人，2020年需要持续扩大知名度，增加品牌美誉度。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5f6d881d85b1920006d44aae\u002F2c7433bd76fbf1242b6ec2122153bf1b.jpg","台铃品牌整合营销案例","company","品牌知名度+认知度+美誉度\n广告+公关+IP\n卫视+大IP+代言人\n社会化营销+抗疫大公关","https:\u002F\u002Fcdn.5iidea.com\u002Fcms\u002Fasset\u002Fblog\u002F3baf7b85051161b75d21424054010d93.png","system","2022-08-31 17:57:22","超级管理员","栏目内通过多种合作形式高频曝光，全面提升品牌知名度。\n1、通过定制环节植入，详细产品特点，消费者深度沟通；\n2、嘉宾互动推荐产品，将品牌和话题有机结合，以生动而有趣的形式输出，让观众在快乐中形成记忆点\n3、在适当的场景中，品牌以高频次的包装形式，阐明品牌功能利益点，加深品牌记忆重点","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5f6d881d85b1920006d44aae\u002F916c714e97ad2c52623017dc932c4a58.png","5f6d881d85b1920006d44aae","0",0,"2341","汽车",1,"台铃品牌营销成为行业在IP领域营销的标杆。\n台铃连续增长明显，市场迅速扩展。\n节目播出后，除一线城市外，三四五线城市市场的扩大增速，转化稳定。","品牌目标：一个中心，两个基本点。以品牌定位为中心，以品牌形象（科技+品质）为基本点。\n自身目标：多维度掀起话题热度，品牌曝光达到100亿人次，品牌知名度美誉度上升。\n行业目标：成为新能源交通工具的领导者。","1+N媒介组合投放\n确定1个核心媒介，匹配N个互补媒介，形成矩阵。","整合营销类","引力传媒股份有限公司","1",2020,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F5f6d881d85b1920006d44aae\u002F2899095498b0c02dae07cfe5946e48ce.pptx",[],"000000","2022-11-16 14:28:07"]