[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-2440":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":5,"agentMediaLogo":5,"amount":5,"approvalStatus":5,"averageScore":5,"brandAttitude":5,"brandName":6,"brandOwnerLogo":5,"caseBackground":7,"caseBackgroundImg":5,"caseImplementTime":5,"caseName":8,"caseType":9,"caseTypeList":5,"categorySub":5,"chargeType":5,"cmsTagIdList":5,"contactMobile":5,"contactPerson":5,"contactPost":5,"coreStrategyInnovation":10,"coreStrategyInnovationImg":5,"coverPath":5,"createBy":11,"createDate":12,"createDept":5,"createDeptName":5,"createOrganization":5,"createOrganizationName":5,"createUser":11,"createUserAccount":11,"createUserName":13,"creativeStrategyExecute":14,"creativeStrategyExecuteImg":5,"dataId":15,"deletedAt":5,"directorNineteen":5,"goldCase":16,"hotContent":17,"id":18,"industry":5,"industrySub":19,"isCharge":5,"isCouncil":5,"isDeleted":16,"isShow":20,"keywords":5,"mainKvImg":21,"mainNegotiator":5,"marketingEffect":22,"marketingEffectImg":5,"marketingTarget":23,"marketingTargetImg":5,"mediaStrategyExecute":24,"mediaStrategyExecuteImg":5,"participateAward":5,"participateCategory":25,"partyACompany":5,"partyAEditor":5,"partyBCompany":5,"partyBEditor":5,"partyBIndustry":5,"partyBIndustrySub":5,"payer":5,"protectTwoThousand":5,"receiveAmount":5,"receiveStatus":5,"recommendCompany":26,"recommendEditor":5,"recommendGroup":5,"remarks":5,"rounds":5,"sendCompanyIntro":5,"showOnList":27,"showOnYzt":27,"sort":5,"startAt":28,"subGroup":5,"submitReport":29,"submitReportList":30,"tagsList":31,"tagsName":5,"tenantId":36,"updateBy":11,"updateDate":40,"weight":17,"zdybqs":5},"此次合作主要核心在于节目的录制，前景尽心尽力的为客户优化录制权益的同时，也确保每一次录制权益都得到客户的高度认同，与选手合作露出等方面上都有不俗的表现。",null,"绿源","一档综艺做到第4季，重要的不仅是内容的延续，更是C碑和价值的坚守与进取。《这街4》 中，有前文提到的世界级大神，在场景、赛制等方面的设计上，也均有别于前三季，显著彰显了制作团队“打造综艺标杆”心态。\n这种“不设限，敢突破”的态度，正与绿源电动车堪称100%契合的灵魂伴侣!自1997年品牌正式诞生以来，绿源24年如一日专注电动车，以开拓、创新、工匠精神，推动电动两轮车的核心技术发展，制造安心可靠麻烦少的产品。2020年，基于消费者对高续航、长质保的电动车核心诉求，绿源更是全面启动“液冷动力革命”,迎来了崭新的高光时刻。","绿源X《这就是街舞4》创意广告营销","company","让观众爱上广告，在“炫技”中诠释产品卖点。\n电动车品牌赞助综艺广告虽然很常见，但是品牌广告常常是与节目内容脱节的，生硬的广告插入十分破坏观看体验，让观众感到反感，反而削减了品牌的宣传效果。要如何平衡内容与广告？绿源给出的解决方案是通过“创意营销”，让广告变得更有趣。","system","2022-08-31 18:01:02","超级管理员","在《街舞4》第六期，绿源与街舞选手深度互动的植入方式让人眼前一亮。由两位赛季热度超高的大神舞者叶音和ibuki出演，他们每个人各自表演相当有视觉冲击力的舞蹈，搭配具有朋克与新工业风格的冷光场景，以舞蹈诠释“澎湃能量 持久续航”的产品特质。\n绿源创意中插让人几乎忘记了这是一支广告，反而更像是选手们在节目中间的“炫技”表演，让观众们直呼过瘾的同时，也让绿源“续航百公里 品质保6年”的品牌slogan更深刻地占领观众的心智。绿源携手“Z世代潮流标杆”街舞文化，打开向主流年轻圈层口碑扩散的突破口。","61727f86fe99710008c10445","0",0,"2440","汽车",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F61727f86fe99710008c10445\u002F5cd6d3529e3e5494567ae0bb9ebecff7.jpg","绿源与《街舞4》合作，不仅仅是一场流量的狂欢，还成功实现了消费者从心智种草到心智转化的过程，完成最终的品效合一。\n不少绿源终端门店老板表示，很多客户来店购车是因为看了《街舞4》，特别想买一辆节目中的同款车，而且大多客户到店选中就付款，成交率极高。","Z世代消费者正在成为电动车行业主要消费驱动力，在Z世代走上舞台的时间节点上，留给品牌最大的挑战是如何在大众有限的视野中传达出品牌信息。\n而在极具个性化诉求的年轻群体中，圈层属性更迭频繁，不懂年轻文化，就等于无法实现有效沟通。\n街舞文化象征着“Z世代潮流标杆”，根据百度指数数据显示，在上一季《这！就是街舞》的观看用户中，29岁以下年轻用户约占超过62%，39岁以下约占93%，在年轻圈层具有巨大的影响力。\n绿源与备受年轻群体追捧的《街舞4》一起，找准了向主流年轻圈层口碑扩散的突破口，渴望在Z世代中赢得广泛认可，推动品牌的年轻化进程。","《这！就是街舞4》上线以来，人气依旧占据全网第一，稳居微博综艺影响力榜单首位，节目中的不少经典名场面多次引爆数据流量，频登微博热搜榜及话题榜。从第一季一直火到第四季，可以说是一炮长红。\n随着《街舞4》热播过半，新一季的口碑和豆瓣评分也迎来了公布，高达8.9分直接超越了前三季，实现流量和口碑双丰收，实属顶流综艺中的王者。\n与此同时，《街舞4》引爆的不只是观众对于街舞的热情，更有合作品牌的商业价值。这也是绿源为什么赞助《这街4》的重要原因，作为赞助商之一，绿源通过多种形式的品牌露出，以“炸场式”的深度内容合作，获得百亿级曝光量，品牌声量得到极大提升。","整合营销类","上海前景传媒股份有限公司","1",2021,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F61727f86fe99710008c10445\u002Ffa74ba7ff1e545bdc1a7ae1fecb475d6.pdf",[],[32,37],{"cmsEntityId":33,"cmsTagId":34,"deleteIds":5,"id":35,"name":6,"tenantId":36},"1469","2546","2584","000000",{"cmsEntityId":33,"cmsTagId":38,"deleteIds":5,"id":39,"name":26,"tenantId":36},"2719","3097","2022-11-16 14:28:12"]