[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-3100":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":7,"amount":7,"approvalStatus":7,"averageScore":7,"brandAttitude":7,"brandName":8,"brandOwnerLogo":7,"caseBackground":9,"caseBackgroundImg":7,"caseImplementTime":10,"caseName":11,"caseType":12,"caseTypeList":7,"categorySub":13,"chargeType":7,"cmsTagIdList":7,"contactMobile":7,"contactPerson":7,"contactPost":7,"coreStrategyInnovation":14,"coreStrategyInnovationImg":7,"coverPath":15,"createBy":16,"createDate":17,"createDept":7,"createDeptName":7,"createOrganization":7,"createOrganizationName":7,"createUser":16,"createUserAccount":16,"createUserName":18,"creativeStrategyExecute":19,"creativeStrategyExecuteImg":20,"dataId":21,"deletedAt":7,"directorNineteen":7,"goldCase":22,"hotContent":23,"id":24,"industry":7,"industrySub":25,"isCharge":7,"isCouncil":7,"isDeleted":22,"isShow":26,"keywords":7,"mainKvImg":27,"mainNegotiator":7,"marketingEffect":28,"marketingEffectImg":7,"marketingTarget":29,"marketingTargetImg":7,"mediaStrategyExecute":30,"mediaStrategyExecuteImg":31,"participateAward":7,"participateCategory":32,"partyACompany":7,"partyAEditor":7,"partyBCompany":7,"partyBEditor":7,"partyBIndustry":7,"partyBIndustrySub":33,"payer":7,"protectTwoThousand":7,"receiveAmount":7,"receiveStatus":7,"recommendCompany":7,"recommendEditor":7,"recommendGroup":7,"remarks":7,"rounds":7,"sendCompanyIntro":7,"showOnList":34,"showOnYzt":34,"sort":7,"startAt":35,"subGroup":7,"submitReport":36,"submitReportList":37,"tagsList":38,"tagsName":7,"tenantId":43,"updateBy":16,"updateDate":47,"weight":23,"zdybqs":7},"21年5月，以「藏酿出山」为主题，邀请核心合作伙伴参观酒厂，了解藏酿造院301个窖池、3000吨的产能和1万吨现存年份老酒、2万多吨优质基酒实力。并围绕产品故事及会员制服务为核心，介绍了品牌未来发展及合作伙伴选择理由，以品牌+模式双驱动迅速吸引大量经销商加入，同时收获行业关注。\n同年8月，在官宣4个月后，以「藏酿见真」为主题，藏酿造院正式发布了超级大单品“藏九”。\n        从工艺来看，“藏九”采用了莳绘的工艺，这是一种非常复杂且古老的漆器工艺，发源于我国，光大于日本，瓶身上采用了以莳绘工艺创作的山间酿造院的图案，既精致又不失古朴的韵味。\n　　从品质来看，“藏九”来自茅台镇核心产区，将老酒特色发挥到好，其定位为“少数人的收藏级老酒”。因为每一滴酒都是老酒，所以高端与珍稀，也正是因此，所以只能供应给少数人享用。这既是产品的营销模式，也蕴含着藏酿造院的价值体系。\n　　与此同时，作为会员福利酒的“藏七”也一并进行了发布。相比“藏九”通体金色的外观，“藏七”主色调为黑色，显得极为华美。尽管价格低于“藏九”，但“藏七”的设计与美感也丝毫不输阵。\n　　从整体设计来看，“藏九”从瓶盖到瓶口的高度与瓶身的比例正好是1：8，与古希腊雕塑标准的头身比例相一致，8*22的瓶体尺寸则增加了手握的舒适度，同时“藏九”还采用了宣纸立体标增加产品的文化感，瓶塞选用了金属与实木结合提升整体的质感。","https:\u002F\u002Fcdn.5iidea.com\u002Fcms\u002Fasset\u002Fblog\u002F2be2a8f07e065ec3252b18ce0edbbb90.png","北京天下美传广告有限公司",null,"贵州省藏酿院酒业有限公司","酱香酒品类特点中的“健康性”、“品质感”、“稀缺性”频频被提起，市场上形成了一股来势汹汹的“酱酒热”。加之茅台酒的持续走俏，给酱香白酒带来了更多的品类曝光度和影响力，酱香酒企业也借机直面当下新的消费环境，并向着更高的战略方向迈进。\n但市面上的酱酒除茅台、国台、郎酒外，普遍差异性不大，新品牌很难再第一时间吸取得费者的注意力。美传广告帮助客户藏酿造院藏酒系列产品打造酱香老酒、九老、少数人的酱香老酒等标签，“窖主”、“馆主”的合作者体系，提高品牌知名度的同时获得巨大销售成绩。","2021.07-2021.12","藏·酿造院藏酒系列产品策划","admen","社会化营销","塑造藏酿造院独特的差异化定位：少数人的收藏级老酒\n藏酿造院酱香以收藏级老酒为核心营销点。围绕老酒策划：“老产区、老工艺、老匠人、老酒厂、老窖池、老酒坛、老药曲、老器物、老库房”九老故事，创造“三五十法”工艺标准，以“老酒四格“ 给予消费者品鉴老酒的独特方法。","https:\u002F\u002Fcdn.5iidea.com\u002Fcms\u002Fasset\u002Fblog\u002F16b47d241e6b4c2845798b46e06508dd.jpg","system","2022-09-02 10:18:39","超级管理员","会员制：不同于其他品牌，藏酿造院藏酒系列产品以“会员制”进行差异化区隔，从行业运营产品到运营会员。以只向会员卖酒，只能通过邀请入会，为会员提供超越期待的体验为藏酒打造超预期体验及转化场景帮助卖货。\n大单品：产品除了强大的故事、买点“内力”外，更是从外在打造一款“有品位”的酱酒。瓶体工艺以工艺中的「人间国宝」莳绘呈现“山间酿造院”，外包装给人以漆器富贵之美，黄金比例，让白酒成为艺术品。\n品鉴法：“老酒四格“独特的品鉴方法：酱香老酒特有的陈香和不爆口不刺猴的特点，需要通过”闻、含、咽、品“独特的品鉴方式来体现。打造老酒四格品鉴方法，既提高了品酒的仪式感，表现老酒的珍稀，也是营销传播的亮点之一。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62762551385601000811fb7c\u002F863f9f9d2345e94bb4b6d73e973c9122.jpg","62762551385601000811fb7c","0",0,"3100","酒精",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62762551385601000811fb7c\u002F094666626972ba44667882fde266fcc7.jpg","一次招商会为客户实现1.25亿销售额。","通过打造和品牌差异性定位、获得消费者的信赖并迅速转化销售。","做广告不放产品，而把合作伙伴放了上去\n酿造院在全国范围启动了“硬核”造势宣传，将33位窖主、馆主的头像放上了机场广告（非全部合作伙伴），刷屏了国内23个省份的30座机场\n同时藏•酿造院即将举办以“藏酿•见真”为主题的初代藏九上市发布暨藏酒馆揭幕式，此次采用了线上直播与线下分会场观看相结合的方式，藏酒大单品藏九将正式亮相，同期深度揭秘的还有天鹅的“秘密武器”——藏酒馆。","https:\u002F\u002Fcdn.5iidea.com\u002Fcms\u002Fasset\u002Fblog\u002F5fb254d08b31e7ed03ca16eb37a661f8.png","社会化营销类","综合全案型","1",2021,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62762551385601000811fb7c\u002F139ec662e63f5ba803cd894a8bb0329c.pdf",[],[39,44],{"cmsEntityId":40,"cmsTagId":41,"deleteIds":7,"id":42,"name":6,"tenantId":43},"883","390","964","000000",{"cmsEntityId":40,"cmsTagId":45,"deleteIds":7,"id":46,"name":8,"tenantId":43},"1990","1667","2024-04-16 11:46:42"]