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10:18:39","超级管理员","1、【新儿童国标口罩】柯豆和小虫草\n【柯豆和小虫草】是本次投放最优爆文，CPM展现较好，实际播放量超预计播放量155% 。视频完播率和平均播放时长分别超74.3%和78%同行业的达人，说明视频创意内容对消费者具有不错的吸引力，评论主要热词出现“口罩”、“妈妈”、“小孩\u002F孩子”，内容信息传递与品类和目标受众关联度高。\n2、【新儿童国标口罩】翰霖弟弟🐷\n【翰霖弟弟🐷】视频播放量为237w，超出预期132%。视频完播率和平均播放时长分别超82.5%和84.5%同行业的达人，粉丝内容粘性强，对产品植入接受程度高。网友互动性高，视频也出现有“口罩”“儿子”“小孩\u002F孩子”等与产品关联的热评词，视频内容有效带动了观众的品牌搜索行为，实现有效的种草曝光。\n3、【新儿童国标口罩】主持人佳子妈妈\n【主持人佳子妈妈】视频完播率和平均播放时长分别超40.2%和59.3%同行业的达人，评论主要热词中出现“口罩”“儿童口罩”“孩子”，内容信息传递与品类和目标受众关联度高。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62733dc104af900008a8156c\u002Fa87ff679a2f3e71d9181a67b7542122c.png","62733dc104af900008a8156c","0",0,"3104","药品",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62733dc104af900008a8156c\u002F2382c315a6ba396be1932dd8dafaff52.png","一、稳健首次尝试抖音内容种草营销，远超出预期效果\n1、达人视频播放量超出预期，增长27%。\n2、互动量>21万。\n3、发布7天后品牌搜索指数环比增长131%。\n二、投放后网友热议好评如潮，潜移默化中提升C端消费者对稳健医疗的认知和美誉","1.打造抖音完整闭环，最大化实现双11销售目标。\n2.瞄准抖音流量渠道带来的“兴趣电商”机遇。\n3.传统品牌稳健医疗，“双十一”大步迈进抖音内容生态布局。\n4.潜移默化中提升C端消费者对稳健医疗的认知和美誉。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62733dc104af900008a8156c\u002Fc4ca4238a0b923820dcc509a6f75849b.jpg","一、采用剧情类+种草类达人多元组合投放方式\n覆盖标签人群痛点，共情场景+产品利益点融合，刺激TA消费需求与欲望，引流电商\n二、配合达人内容，同步输出达人海报系列，扩大传播曝光\n1、与达人进行深度沟通，争取达人在自媒体平台的二次宣传权益；\n2、设计统一风格的海报“刷屏”社交媒体，增加品牌声量。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62733dc104af900008a8156c\u002Fd9a2e506d34aee30fb96fdea242751ca.png","内容营销类","综合全案型","1",2021,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62733dc104af900008a8156c\u002F38cb35a9656d0d112077795e9dc8889f.pdf",[],[40,45],{"cmsEntityId":41,"cmsTagId":42,"deleteIds":7,"id":43,"name":6,"tenantId":44},"879","1600","960","000000",{"cmsEntityId":41,"cmsTagId":46,"deleteIds":7,"id":47,"name":8,"tenantId":44},"1697","1663","2022-10-19 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