[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-3115":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":7,"amount":7,"approvalStatus":7,"averageScore":7,"brandAttitude":7,"brandName":8,"brandOwnerLogo":7,"caseBackground":9,"caseBackgroundImg":7,"caseImplementTime":10,"caseName":11,"caseType":12,"caseTypeList":7,"categorySub":7,"chargeType":7,"cmsTagIdList":7,"contactMobile":7,"contactPerson":7,"contactPost":7,"coreStrategyInnovation":13,"coreStrategyInnovationImg":7,"coverPath":7,"createBy":14,"createDate":15,"createDept":7,"createDeptName":7,"createOrganization":7,"createOrganizationName":7,"createUser":14,"createUserAccount":14,"createUserName":16,"creativeStrategyExecute":17,"creativeStrategyExecuteImg":7,"dataId":18,"deletedAt":7,"directorNineteen":7,"goldCase":19,"hotContent":20,"id":21,"industry":7,"industrySub":22,"isCharge":7,"isCouncil":7,"isDeleted":19,"isShow":23,"keywords":7,"mainKvImg":24,"mainNegotiator":7,"marketingEffect":25,"marketingEffectImg":7,"marketingTarget":26,"marketingTargetImg":7,"mediaStrategyExecute":27,"mediaStrategyExecuteImg":28,"participateAward":7,"participateCategory":29,"partyACompany":7,"partyAEditor":7,"partyBCompany":7,"partyBEditor":7,"partyBIndustry":7,"partyBIndustrySub":30,"payer":7,"protectTwoThousand":7,"receiveAmount":7,"receiveStatus":7,"recommendCompany":7,"recommendEditor":7,"recommendGroup":7,"remarks":7,"rounds":7,"sendCompanyIntro":7,"showOnList":31,"showOnYzt":31,"sort":7,"startAt":32,"subGroup":7,"submitReport":33,"submitReportList":34,"tagsList":7,"tagsName":7,"tenantId":35,"updateBy":14,"updateDate":36,"weight":20,"zdybqs":7},"基于中国移动5G优势，结合北京市政府8K超高清产业发展要求，冬奥期间咪咕为中行总行和北京分行，分别打造8K线下观赛场景，实现线上+线下的立体化传播。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F626a4d4a4d381c0009436451\u002F12d1c268751b391cf17118b6d7d32463.jpg","咪咕视讯科技有限公司",null,"中国银行","1、践行体育强国战略，咪咕与中国银行有诸多契合，中国银行是北京冬奥组委最高级别官方合作伙伴，咪咕是北京冬奥会官方转播商，“奥运品牌”与“奥运平台”的强强联合，可共同点燃北京冬奥期间的“热雪”激情！\n2、中行借助冬奥赛事版权平台，进一步激活官方赞助商权益，实现整合破圈营销，有效传递中国“融通世界，造福社会”品牌形象。","2022.02.04-02.20","中国银行 x 咪咕冬奥整合营销合作","admen","1、追热点，造声量：以咪咕直播权益为核心对外聚拢冬奥声量；\n2、破圈层，强传播：以运营商资源为二次媒介对内员工KOC化；\n3、强背书，应号召：以8K技术为基础打造线下观赛热潮。","system","2022-09-02 10:18:40","超级管理员","1、大曝光与精准营销相结合，看中品牌曝光的同时，实现中行各具体业务对应潜客及中行员工的精准化触达与渗透；\n2、善于借势代言人热点声量，谷爱凌夺冠后，第一时间进行素材更换，结合谷爱凌夺冠热点最大化传播品牌声量；\n3、基于中国移动5G优势，冬奥期间为中行总行和北京分行，分别打造8K线下观赛场景，实现5G场景化赋能下的观赛体验提升。","626a4d4a4d381c0009436451","0",0,"3115","银行",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F626a4d4a4d381c0009436451\u002F4b1763e4264a57a1bfacdc2a11a93921.jpg","1、销量贡献：增强中国银行品牌信服力，提升各类金融产品售卖、办卡率；\n2、品牌贡献：(1)增加中行品牌曝光，冬奥期间总曝光67.8亿次（2）强化中行官方顶级赞助商身份；\n3、传播力 ：冬奥期间咪咕发布冬奥微博内容，超过20条涵盖中行权益露出，并多次被转发，为中行带来品牌曝光溢出2亿+ ；\n4、创新力：结合运营商资源，创新性使用视频彩铃媒介手段，扩大触达面；创新性将8K进行商业化应用，推超高清产业发展；\n5、社会价值：中国银行作为央企，一直响应国家”3亿人上冰雪“的号召，本次携手咪咕围绕冬奥进行一系列合作，共同推动了冰雪事业的发展；\n6、生态圈发展推动力 ：本次咪咕与中行整合营销合作，可作为经典的体育整合营销案例，推动我国体育商业化事业发展。","咪咕作为2022北京冬奥会的赛事转播商，全力助力双奥中行进行全方位立体化品牌传播，通过线上+线下，咪咕+中国移动，内部+外部资源，贯穿冬奥全程，为中行创造最大化品牌传播声量。","1、抢占冬奥直播高地精细化投放品牌全系曝光\n冬奥开幕式吸引全球目光，中行冠名开幕式合作，助力中行打响冬奥营销第一枪。同时聚焦核心演播室直播流量，聚焦中行代言人谷爱凌，韩聪&隋文静花滑，中国冰壶队比赛，紧贴短道速滑和速度滑冰重点场次，锁定万众视线，通过演播室及比赛直播中大曝光，高效传播中行冬奥理念。\n冬奥期间，硬广投放运营“精细化”，通过咪咕大屏端+小屏端，18版中行TVC广告片构建中行行庆与夺冠等重要时刻的全面链接，同时围绕中行具体业务，实现精细化投放，全面有效提升品牌声量。\n2、视频彩铃拓圈传播中行员工为品牌代言\n依托中国移动视频彩铃业务能力，结合中行代言人谷爱凌，韩聪\u002F隋文静，冰壶国家队，冬奥期间以中行员工代言模式在全国范围内投放，实现员工的精准触达\n3、中行合作奖牌榜专区冠名，以及演播室奖牌榜播报资讯，软硬结合为中国银行带来多种形式的强曝光。\n4、PR合作：集成主流媒体优势 做大中行主流舆论场。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F626a4d4a4d381c0009436451\u002Fd06d9e3103a7a3fe8445ca8533100c73.jpg","整合营销类","互联网平台类","1",2022,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F626a4d4a4d381c0009436451\u002F0927bfe3bbbf06038cef57d665bf97b5.pdf",[],"000000","2022-10-10 14:18:31"]