[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-3126":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":7,"amount":7,"approvalStatus":7,"averageScore":7,"brandAttitude":7,"brandName":8,"brandOwnerLogo":7,"caseBackground":9,"caseBackgroundImg":10,"caseImplementTime":11,"caseName":12,"caseType":13,"caseTypeList":7,"categorySub":7,"chargeType":7,"cmsTagIdList":7,"contactMobile":7,"contactPerson":7,"contactPost":7,"coreStrategyInnovation":14,"coreStrategyInnovationImg":15,"coverPath":16,"createBy":17,"createDate":18,"createDept":7,"createDeptName":7,"createOrganization":7,"createOrganizationName":7,"createUser":17,"createUserAccount":17,"createUserName":19,"creativeStrategyExecute":20,"creativeStrategyExecuteImg":21,"dataId":22,"deletedAt":7,"directorNineteen":7,"goldCase":23,"hotContent":24,"id":25,"industry":7,"industrySub":26,"isCharge":7,"isCouncil":7,"isDeleted":23,"isShow":27,"keywords":7,"mainKvImg":10,"mainNegotiator":7,"marketingEffect":28,"marketingEffectImg":7,"marketingTarget":29,"marketingTargetImg":7,"mediaStrategyExecute":30,"mediaStrategyExecuteImg":7,"participateAward":7,"participateCategory":31,"partyACompany":7,"partyAEditor":7,"partyBCompany":7,"partyBEditor":7,"partyBIndustry":7,"partyBIndustrySub":32,"payer":7,"protectTwoThousand":7,"receiveAmount":7,"receiveStatus":7,"recommendCompany":7,"recommendEditor":7,"recommendGroup":7,"remarks":7,"rounds":7,"sendCompanyIntro":7,"showOnList":33,"showOnYzt":33,"sort":7,"startAt":34,"subGroup":7,"submitReport":35,"submitReportList":36,"tagsList":37,"tagsName":7,"tenantId":42,"updateBy":17,"updateDate":46,"weight":24,"zdybqs":7},"一、代言人许晴首度公开好状态的秘密，用科学营养抵御岁月的侵袭\n    许晴ID短视频采访，亲述自己好状态的秘密，结合Doctor’s Best多特倍斯产品特性，揭示其科学营养实力，能有效对抗因岁月带来的不好状态，呼吁粉丝跟自己一起时刻保持好状态，秘诀大放送，事件活动正式开启。\n二、品牌抖音全民任务全面开启，刷屏式UGC引爆#营取许晴好状态#话题\nDoctor’s Best多特倍斯携手抖音，发起全民任务挑战赛，通过趣味式轻互动，收集产品及“好状态元素”，用简单易懂、前后状态对比的小游戏形式，让参与者既能获知产品对自身的效果，也能同时获得福利。品牌全民任务事件，传达品牌及产品能有效补充膳食营养，轻松获得许晴同款好状态，以显自身专业科学可信赖的实力。\n代言人许晴更亲自参与互动小游戏，吸引粉丝关注及参与，为活动加温。\n三、双平台达人发力，“情景化渗透+专业科普”深度口碑种草，引流电商","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62679de20ce0de0008e998d9\u002F19ca14e7ea6328a42e0eb13d585e4c22.png","广州市想象文化传媒有限公司",null,"多特倍斯","Doctor’s Best多特倍斯是全球知名营养补充剂品牌之一，位居美国最受欢迎营养补充剂品牌行列，坚持科学的配方、优质的原料、严格的品控、优良的品质四大原则，以“科学营养实力派”的品牌观点，为全家带来健康最值得信赖的膳食营养补充剂。\n进入中国市场以来，签约「 许晴 」作为代言人，如何打造自身品牌影响力，快速切入30-45岁目标人群对保健品日益关注的需求，知晓品牌及产品的“专业性”，是Doctor’s Best多特倍斯一直致力解决的课题。结合该年龄段中产理性派日益对身体健康的重视，让他们能更快速感知品牌及产品实力，用专业、可信赖的膳食营养补充剂为他们留住身体好状态。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62679de20ce0de0008e998d9\u002F34173cb38f07f89ddbebc2ac9128303f.png","2021.12.01-2022.01.10","Doctor’s Best多特倍斯品牌秀","admen","深度联手热门平台及代言人明星，打造社交互动事件\n目标人群对于膳食营养补充剂的日渐重视、对于岁月问题带来的不好影响，更注重自己的身体健康，提出“别让岁月偷走好状态”的观点，用能“留住好状态”的产品，拥有健康的人生。同时，巧妙结合代言人「 许晴 」被公众热议的#许晴好状态#的点，谁都想像许晴一样，时刻保持好状态的用户痛点，刺激消费者及粉丝情绪，吸引关注。\n抖音是时下最热门的社交平台之一，趣味互动的形式能充分曝光事件、提高受众的参与度。Doctor’s Best多特倍斯与抖音联手，打造一场线上事件，许晴的好状态，你也能通过专业科学的膳食营养补充剂获得，满足目标人群对于健康生活的需求。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62679de20ce0de0008e998d9\u002Fc16a5320fa475530d9583c34fd356ef5.png","https:\u002F\u002Fcdn.5iidea.com\u002Fcms\u002Fasset\u002Fblog\u002F6bb66ec7a3b8131e7af134d4d0d432e9.png","system","2022-09-02 10:18:41","超级管理员","围绕“许晴好状态”、Doctor’s Best多特倍斯品牌及其主推品辅酶Q10的产品功效，结合近期大热的“元宇宙”概念，打造“Doctor’s Best多特倍斯好状态能量站“登临城市上空的主视觉，寓意为全民全家带来好状态，拥有Doctor’s Best多特倍斯，轻松「营」取许晴好状态。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62679de20ce0de0008e998d9\u002F182be0c5cdcd5072bb1864cdee4d3d6e.png","62679de20ce0de0008e998d9","0",0,"3126","保健品",1,"全民一起用脸“贴贴”「营」取好状态，创意落地电商实现营销闭环\n事件总曝光量4900万+，互动量121万+，互动话题累计投稿量3万+。\n线上创意沿用至电商，将站外事件互动的流量引入电商平台，将“趣味互动”有效转化为营销举措，实现整体闭环，传播赋能电商销售，创造多个“第1”的战绩。\n长尾效应极佳，为品牌收获正面评价，沉淀品牌资产\n趣味互动+多维种草的形式，有效引起受众好感，增强专业的口碑背书，吸引更多人关注品牌及产品，UGC评论沉淀成为品牌资产，为品牌增添更多正面舆论与形象。","通过事件型的营销方式，与受众互动，塑造专业科学可信赖的品牌形象\n高曝光：热门社交媒体扩散传播，提升品牌知名度与影响力；\n强互动：趣味互动、结合明星代言人影响力，加强与受众互动的关联；\n事件性：有话题爆点，刺激关注及参与，进一步赋能电商销售。","双平台达人发力，“情景化渗透+专业科普”深度口碑种草，引流电商\n分开两大阵营深度种草，“情景化渗透”选择时下最热门短视频平台【抖音】进行消费者场景渗透，“专业科普”则在专业知识最有信赖度的【知乎】平台，提升品牌及产品的专业可信赖实力：\n\n抖音多维达人场景化渗透\n围绕目标TA日常关注领域，邀请美妆护肤、亲子母婴、时尚、健康类多圈层KOL种草安利，通过KOL自身特性、原创故事风格进行场景化教育渗透，让受众更容易代入自己的生活现状，了解品牌及产品的实力。\n知乎专业科普，专业PU加持，强化口碑\n邀请营养师、营养专家、医生类型PU，以其领域专业知识，用真实凭据、自身体验及研究，实测介绍产品成分特点及功效，用专业知识的角度科普大众，强化专业可信赖的实力口碑。","整合营销类","综合全案型","1",2021,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F62679de20ce0de0008e998d9\u002F8218154f1f30a368fc7eb30c456ee2e7.pdf",[],[38,43],{"cmsEntityId":39,"cmsTagId":40,"deleteIds":7,"id":41,"name":6,"tenantId":42},"864","1593","945","000000",{"cmsEntityId":39,"cmsTagId":44,"deleteIds":7,"id":45,"name":8,"tenantId":42},"1980","1648","2022-10-19 11:11:22"]