[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-3153":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":5,"amount":5,"approvalStatus":5,"averageScore":5,"brandAttitude":5,"brandName":7,"brandOwnerLogo":5,"caseBackground":8,"caseBackgroundImg":5,"caseImplementTime":9,"caseName":10,"caseType":11,"caseTypeList":5,"categorySub":5,"chargeType":5,"cmsTagIdList":5,"contactMobile":5,"contactPerson":5,"contactPost":5,"coreStrategyInnovation":12,"coreStrategyInnovationImg":5,"coverPath":5,"createBy":13,"createDate":14,"createDept":5,"createDeptName":5,"createOrganization":5,"createOrganizationName":5,"createUser":13,"createUserAccount":13,"createUserName":15,"creativeStrategyExecute":16,"creativeStrategyExecuteImg":5,"dataId":17,"deletedAt":5,"directorNineteen":5,"goldCase":18,"hotContent":19,"id":20,"industry":5,"industrySub":21,"isCharge":5,"isCouncil":5,"isDeleted":18,"isShow":22,"keywords":5,"latestAuditTaskId":5,"mainKvImg":23,"mainNegotiator":5,"marketingEffect":24,"marketingEffectImg":5,"marketingTarget":25,"marketingTargetImg":5,"mediaStrategyExecute":26,"mediaStrategyExecuteImg":5,"participateAward":5,"participateCategory":27,"partyACompany":5,"partyAEditor":5,"partyBCompany":5,"partyBEditor":5,"partyBIndustry":5,"partyBIndustrySub":28,"payer":5,"protectTwoThousand":5,"receiveAmount":5,"receiveStatus":5,"recommendCompany":5,"recommendEditor":5,"recommendGroup":5,"remarks":5,"reviewStatus":29,"rounds":5,"sendCompanyIntro":5,"showOnList":30,"showOnYzt":30,"sort":5,"startAt":31,"subGroup":5,"submitReport":32,"submitReportList":33,"tagsList":34,"tagsName":5,"tenantId":39,"updateBy":13,"updateDate":43,"weight":19,"zdybqs":5},"聚焦北京2022年冬奥会，借助裸眼3D广告创新形式，深度输出中国人保品牌核心价值主张；配合公交、高铁等高覆盖媒体，强势曝光人保冬奥合作伙伴身份。总计投放点位19个，覆盖核心一线及新一线城市7个。精选8位抖音达人进行现场拍摄打卡，统一话题#中国人保裸眼3D首秀 全面进行内容的分发互动",null,"北京敦和国际影视传媒有限公司","中国人民保险","北京冬奥会收到中央领导高度重视和跟进落实，政府高层也多次公开表态将如期正常举办。中国人保作为冬奥会官方合作伙伴，为冬奥会提供包括工程险、人身意外险等多方面的保障服务，本次投放希望借助冬奥会热点事件，强化中国人保冬奥保险品牌公众认知及品牌形象","2022.1.11-2.25","“中国人保裸眼3D首秀”北京2022年冬奥会沉浸式体验专场","admen","聚焦中国人保冬奥合作伙伴身份，充分利用人保IP以及体育明星代言人形象，多维度立体打造人保品牌形象，同时，打破户外广告传播壁垒，制造话题加强线上宣传转化输出，提升户外传播的到达转化。率先担当行业“潮流先锋”，与时俱进，首次尝试裸眼3D广告，以科技创新助力人保品牌在激烈的市场竞争中脱颖而出，同时，赋予品牌更高的传播价值。","system","2022-09-02 10:18:42","超级管理员","以中国人保自有IP形象“人保宝”创造沉浸式品牌体验专场，生动体现中国人保在整个冬奥项目中担任的使命与责任，实现短而精、高触达的冬奥体育营销，高效曝光冬奥合作伙伴身份；整体画面以新锐、科技感、质感的内容品质塑造人保有温度、年轻化的品牌形象。\n核心概念：体现“中国人保守护冬奥，服务冬奥” 核心概念；以“中国人民保险助力冬奥，为冬奥加油助威”为核心。\n创意内容：场景围绕运动场馆、人保宝IP、雪花、冰雪等元素挖掘关联点，创作了人保冬奥守护篇、人保宝IP滑雪篇、冬奥代言人系列视觉，创意内容集品牌温度与冰雪浪漫于一身，为大众提供了一场沉浸式冰雪盛宴。","6256601e4231cf000767b2c9","0",0,"3153","政府及其他",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6256601e4231cf000767b2c9\u002Ffdc72199d66f54ae69626d583fc7f2e2.jpg","广告投放期间，总曝光量达36275.42万人次，单人次传播成本仅为0.08元，有效降低了传播成本。其中，8位抖音达人线上内容分发，好评如潮，曝光量达319.7万，互动量达1.1万，成功助力人保品牌口碑提升。\n广告投放期间，微信、微博人保关键词搜索指数达到高峰，环比增长均约473655.66%。\n中国人保第一次以 “人保宝”IP形象虚拟代言的方式高频次多维度投放，得到目标群体的较好反应，转化了受众对人保品牌传统守旧的看法，大大提高了人保品牌活力，成功调动了中国人保系统内部员工的积极性。","强化中国人保冬奥保险品牌公众认知，彰显企业社会责任感与使命感，凸显中国人保为冬奥会提供的高质量保险保障服务。树立品牌形象，诠释中国人保品牌的高度与温度，同时，深度挖掘品牌特性，大力推广“人保宝”IP形象，吸引更多消费者及年轻人群关注，提升品牌年轻化","聚焦北京冬奥会热点事件，首次尝试裸眼3D户外广告新型传播形式，同时，邀请抖音达人现场打卡“中国人保裸眼3D首秀”，进行内容的分发引流，深度诠释中国人保品牌的价值理念，树立品牌口碑及年轻化形象。利用冬奥双层巴士、高铁站LED屏高覆盖媒体，高效曝光中国人保冬奥合作伙伴身份标识。投放城市覆盖北京、上海、深圳、杭州、武汉、重庆、成都七大核心城市，","创意传播类","综合全案型","2","1",2022,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6256601e4231cf000767b2c9\u002F58eeee868d8066a96f3719285cc71bdc.pdf",[],[35,40],{"cmsEntityId":36,"cmsTagId":37,"deleteIds":5,"id":38,"name":6,"tenantId":39},"790","1560","869","000000",{"cmsEntityId":36,"cmsTagId":41,"deleteIds":5,"id":42,"name":7,"tenantId":39},"1819","1569","2022-10-10 14:18:34"]