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\n\t明星&品牌&用户0距离：非遗传承人赵平+尝鲜大使关晓彤+全民共庆，引粉丝及全民围观150亿战绩\n\t产品场景化体验在线种草：赵平与关晓彤直播间DIY乌江榨菜美食，打开深度种草场景，权威背书为产品加分\n\t刷屏级互动植入战略信息：全球热销150亿包，鲜脆爽口吃乌江等信息深度植入互动环节，明星力邀网友参与引现象级刷屏\n\t直播产出丰富原生素材，话题热度飙升，曝光量达27.5W次\n \n2、聚焦铁粉！官方微博寻找「亿」中人故事征集活动，承包乌江榨菜铁粉1年的乌江榨菜，斩获318,314总互动量，单条乌江榨菜故事点赞量高达六万！创造乌江榨菜官方账号的互动峰值！","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6087d02432b28200080ea209\u002Febb47dd5ff2977b0f975795ac327a9ed.png","迪思传媒","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6087d02432b28200080ea209\u002F806761c13c687dc0a48806f89c673ad2.png","10000","",null,"乌江榨菜","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6087d02432b28200080ea209\u002F3b03decce69bf4dce297d19507886d8e.png","2020年10月，乌江榨菜全球热销达到150亿包的惊人销量，牢牢的占据了榨菜行业第一品牌的地位。\n然而，随着消费水平的提高，消费者越来越追求食品的高端化和品质化。国民小菜——乌江榨菜也步入一个新的发展阶段，榨菜需要打破酱腌小菜的旧识，提升品类的高度和乌江榨菜品牌的价值。\n需要面临的挑战：\n\t强化品牌：乌江榨菜虽然占据了市场的份额的半壁江山，但是品牌认知度不高，尤其是乌江榨菜和涪陵榨菜区隔不清。\n\t刷新认知：消费者对榨菜的依然存在卫生、健康的片面认知，对榨菜的使用场景也都是传统的佐餐小菜，需要拓宽更丰富的使用场景。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6087d02432b28200080ea209\u002F0a058c03fc9f81e600148f922377d024.png","2021.01.18-04.07","乌江榨菜“鲜脆爽口吃乌江”专题公关","Admen","社会化营销","收费","13301099132","邢珊珊","品牌推广经理","核心策略：\n采用“顶流打法”，以“广告+公关”“线上+线下”、“国内+国外”的六维发力，驱动全球热销氛围和神奇品牌故事两驾马车，助力品牌流量登顶，最终实现乌江榨菜是“一包神奇的榨菜”的良好品牌形象和高端的大众认知。\n创新点：\n权威媒体、流量明星、头部KOL深度内容产出 + 顶流平台核心信息广告投放，引爆话题事件，将品牌推向关注的焦点。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6087d02432b28200080ea209\u002Fc7cf66b5f5f939e587226bca08a1eaec.png","https:\u002F\u002Fcdn.5iidea.com\u002Fcms\u002Fasset\u002Fblog\u002F89ed0dd5143ae5b46bc48b2efab37958.jpg","system","2021-04-27 08:49:40","超级管理员","第一阶段：围绕“乌江榨菜全球热销150亿包”营造热销感，提升品牌价值\n1、乌江榨菜粉丝欢庆会，邀请乌江榨菜尝鲜大使关晓彤与非遗文化传人赵平直播公布乌江榨菜全球150亿包的神奇销量\n \n2、关晓彤，张亮、林雨申、五条人、黄雅莉、汤敏、安贤珉、胡意旋、孙伊涵，10位明星共庆“乌江榨菜全球热销150亿包”。\n \n关晓彤微博视频地址：http:\u002F\u002Ft.cn\u002FA65wO8KH\n3、线下造势，在包括北京，上海，纽约，等8大都市9块地标大屏，共同点亮“乌江榨菜全球热销150亿包”\n \n第二阶段：围绕“一包神奇的乌江榨菜”，溯源品牌和产品，提升大众认知\n1、联合中国国家地理拍摄兼具科普和美食属性的纪录片：《神奇的乌江榨菜》，为品牌和品类价值做权威背书\n \n《神奇的乌江榨菜》微博视频地址：https:\u002F\u002Fweibo.com\u002F1222135407\u002FK7DpcndIA\n\n2、借势热门综艺IP《向往的生活》，邀请明星彭昱畅科普乌江榨菜神奇化内容\n 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