[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-4877":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":7,"amount":7,"approvalStatus":7,"averageScore":7,"brandAttitude":8,"brandName":9,"brandOwnerLogo":7,"caseBackground":10,"caseBackgroundImg":11,"caseImplementTime":7,"caseName":12,"caseType":13,"caseTypeList":7,"categorySub":7,"chargeType":7,"cmsTagIdList":7,"contactMobile":7,"contactPerson":7,"contactPost":7,"coreStrategyInnovation":14,"coreStrategyInnovationImg":15,"coverPath":7,"createBy":16,"createDate":17,"createDept":7,"createDeptName":7,"createOrganization":7,"createOrganizationName":7,"createUser":16,"createUserAccount":16,"createUserName":18,"creativeStrategyExecute":19,"creativeStrategyExecuteImg":20,"dataId":21,"deletedAt":7,"directorNineteen":7,"goldCase":22,"hotContent":23,"id":24,"industry":7,"industrySub":25,"isCharge":7,"isCouncil":7,"isDeleted":22,"isShow":26,"keywords":7,"mainKvImg":27,"mainNegotiator":7,"marketingEffect":28,"marketingEffectImg":29,"marketingTarget":30,"marketingTargetImg":31,"mediaStrategyExecute":32,"mediaStrategyExecuteImg":33,"participateAward":7,"participateCategory":34,"partyACompany":7,"partyAEditor":7,"partyBCompany":7,"partyBEditor":7,"partyBIndustry":7,"partyBIndustrySub":7,"payer":7,"protectTwoThousand":7,"receiveAmount":7,"receiveStatus":7,"recommendCompany":7,"recommendEditor":7,"recommendGroup":7,"remarks":7,"rounds":7,"sendCompanyIntro":7,"showOnList":35,"showOnYzt":35,"sort":7,"startAt":36,"subGroup":7,"submitReport":37,"submitReportList":38,"tagsList":39,"tagsName":7,"tenantId":44,"updateBy":16,"updateDate":48,"weight":23,"zdybqs":7},"云峰莫干山此次发布会的传播方式和渠道进行了完整而细致的规划，在时间上分阶段重点突破，在节奏上快慢有序层层递进，在渠道上矩阵式多元化组合，实现了全网引爆的最终效果。\n在创意理念、传播内容实现创新的前提下，在媒介组合和传播形式方面也进行了创新运用，多种传播手段都是家居行业内率先采用。各种传播举措始终环环相扣，从前期预热到中期发布到后期深度解读，全程既抓广度也抓深度，海报、视频、图文、深度稿，全维内容物料不断冲击消费者的视听，最终实现对“再一次定义环保”主题的生动诠释，在强化品牌的认知的同时也实现了破圈传达。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6368ea3ea343ad000aba5441\u002Fb85b224508aba052ff3fbe5a6f339c45.jpg","浙江升华云峰新材股份有限公司",null,"秉承“一个品牌的创建，并不是一朝一夕就能完成的，品牌是踏踏实实做出来的”的企业精神,怀揣一个梦想，倡导绿色智能家居，缔造健康美好生活。\n踏踏实实朝着一个“越来越小”（ENF≤0.025mg\u002Fm³）的小目标前进。","莫干山","中国家居行业知名品牌云峰莫干山2022年7月在浙江湖州举行了“再一次定义环保”品牌战略升级发布会，邀请家居环保领域专家、家居企业高层领导等多位嘉宾出席，宣布品牌升级并向行业提出共筑环保新国标的倡议。在动荡的行业背景下，云峰莫干山通过发布会表露了其坚持深耕环保领域、打造健康安全家居空间、助推行业改革升级的决心。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6368ea3ea343ad000aba5441\u002F8786afe18253a55ab206e9a99739e687.png","莫干山品牌战略发布会","company","以“再一次定义环保”为主题，通过云峰莫干山的大梦想和小目标的对比冲突，吹响环保颠覆号角，诠释品牌对环保概念的再塑造和行业格局的重构。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6368ea3ea343ad000aba5441\u002Fc00c51e8c2720703840e4e35782a8431.png","system","2023-01-11 14:44:43","超级管理员","云峰莫干山通过创意策略，成功激发用户的情感共鸣，成为引爆全网的核心秘诀。\n（一）脱离生硬的环保概念，用“坚持环保底色”将品牌人格化\n云峰莫干山创始人顾水祥亲自出镜《底色》微电影，通过内心独白的表达，让消费者更清晰感受到云峰莫干山环保的力量，在家居行业内是独一无二的创新之举。\n（二）“大梦想”与“小目标”鲜明对比，制造强烈冲突与反差\n大是云峰莫干山品牌的宏伟愿景，小则是云峰莫干山越来越严格的环保标准，云峰莫干山对两者进行了鲜明的对比，共同演绎云峰莫干山的环保“底色”。\n（三）“再一次定义环保”，用多种创新环保概念直击人心\n云峰莫干山提出以环保为中心的各种创新又犀利的环保概念，直面行业痛点、直击人心。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6368ea3ea343ad000aba5441\u002F800d5232d3babaffb1a9492614720ce7.png","6368ea3ea343ad000aba5441","0",0,"4877","大家居",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6368ea3ea343ad000aba5441\u002Fe6d8637122b3183ae3726d46f51eb5af.jpg","云峰莫干山全网总曝光量达5亿+，全网总互动量500万+。微博话题总计阅读数超1.6亿+，话题讨论量破70万+，微电影视频的播放量达700万次，前期宣导为发布会带来了强劲的曝光。\n全网659家媒体关注报道，多家央媒、权威媒体领衔发声，新华网、光明日报、新华社、环球网等为品牌带来强势背书。\n媒体的品牌背书以及各类KOL的强势曝光引流下，云峰莫干山本次发布会的全网观看人数超过545万次，微信朋友圈曝光超100万，期间#莫干山的环保底色#这一话题持续霸榜区域热搜榜第一，多篇十万+微信公众号推文，实现了传播效应的最大化。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6368ea3ea343ad000aba5441\u002F461df5021add65d2d93c91c6321094c6.jpg","以颠覆传统建材行业的发布会形式实现传播破圈，塑造云峰莫干山超级势能，强化“再一次定义环保”的品牌实力。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6368ea3ea343ad000aba5441\u002F3ae8f02f021abab5a9a0029c7e54898d.png","3大央媒领衔+5层任务布局，央媒拔高定调、重磅财经做深度、垂直媒体夯实厚度、都市门户做广度、信息流平台&社媒&达人做扩散辐射。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6368ea3ea343ad000aba5441\u002Fc699ab5c920428c0f9562243f42c2b4f.png","活动营销类","1",2022,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6368ea3ea343ad000aba5441\u002F7de77dc3576420e582b460d9fa404669.pdf",[],[40,45],{"cmsEntityId":41,"cmsTagId":42,"deleteIds":7,"id":43,"name":9,"tenantId":44},"2331715","3181","4062","000000",{"cmsEntityId":41,"cmsTagId":46,"deleteIds":7,"id":47,"name":6,"tenantId":44},"3080","4349","2023-08-14 17:19:03"]