[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-4929":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":7,"amount":7,"approvalStatus":7,"averageScore":7,"brandAttitude":8,"brandName":9,"brandOwnerLogo":7,"caseBackground":10,"caseBackgroundImg":11,"caseImplementTime":7,"caseName":12,"caseType":13,"caseTypeList":7,"categorySub":7,"chargeType":7,"cmsTagIdList":7,"contactMobile":7,"contactPerson":7,"contactPost":7,"coreStrategyInnovation":14,"coreStrategyInnovationImg":15,"coverPath":7,"createBy":16,"createDate":17,"createDept":7,"createDeptName":7,"createOrganization":7,"createOrganizationName":7,"createUser":16,"createUserAccount":16,"createUserName":18,"creativeStrategyExecute":19,"creativeStrategyExecuteImg":20,"dataId":21,"deletedAt":7,"directorNineteen":7,"goldCase":22,"hotContent":23,"id":24,"industry":7,"industrySub":25,"isCharge":7,"isCouncil":7,"isDeleted":26,"isShow":27,"keywords":7,"mainKvImg":28,"mainNegotiator":7,"marketingEffect":29,"marketingEffectImg":30,"marketingTarget":31,"marketingTargetImg":32,"mediaStrategyExecute":33,"mediaStrategyExecuteImg":34,"participateAward":7,"participateCategory":35,"partyACompany":7,"partyAEditor":7,"partyBCompany":7,"partyBEditor":7,"partyBIndustry":7,"partyBIndustrySub":7,"payer":7,"protectTwoThousand":7,"receiveAmount":7,"receiveStatus":7,"recommendCompany":7,"recommendEditor":7,"recommendGroup":7,"remarks":7,"rounds":7,"sendCompanyIntro":7,"showOnList":22,"showOnYzt":22,"sort":7,"startAt":36,"subGroup":7,"submitReport":37,"submitReportList":38,"tagsList":7,"tagsName":7,"tenantId":39,"updateBy":16,"updateDate":40,"weight":23,"zdybqs":7},"视频由四位老师真人出演，演绎三个根据老师故事\u002F梗改编而来的微电影：\n1）\t故事一：\n李永乐老师的两把“刷子”：会解高考的题也能解生活的谜\n用「黑板刷」解析五子棋原理，通过「完全信息」模型告诉我们，无论棋局人生，即使处于后手也别怕，只要坚持等待机会，就有可能反败为胜\n2）故事二：\n戴建业老师的两把“刷子”：讲得透诗词典故，解得了人生难题\n用“毛笔刷”讲解诗词典故，告诉学生无论在爱情还是生活中，任何可能都是属于「勇敢者的游戏」\n2）\t故事三\n罗孝军\u002F冯堃老师用“水桶刷”训练队员体能，用最朴素的方言和训练道具让队员在关键时刻「稳住」\n重庆文理学院在生源、训练条件远远不如其他985211的情况下，坚持二十六年成为了今年CUBA唯一一匹黑马","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F635a944b642ac2000a03b459\u002Fe5b1d7d729f1a6d73ef0928f5ac6477b.jpeg","网易传媒",null,"“新一代有机，有我定义！ ”","金典","金典作为伊利旗下高端旗舰品牌，致力于打造有机高品质生活，希望能在今年中秋节+教师节双节之际，抢占行业营销声量，塑造国民高端牛奶品牌想象。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F635a944b642ac2000a03b459\u002F9f9ebcb4f40779ce4720f638fe4cf9be.png","金典教师节《这老师真有两把刷子！ 》","company","1）老师是神，也是常人，随着知识的泛科普化以及信息差壁垒的打破，老师的“新标签”也在重构，金典聚焦有「两面」属性的“新一代”老师，以更轻松的语调和诙谐热血的小故事，刻画一群有趣、有料、有实力、有故事的「鲜活」的老师形象，表达对“新一代”老师的致敬与感恩。\n2）老师们一面传承着正统的书本知识，另一面用看似“不靠谱”的方式，以人生经历、社会热点、实际生活赋予了教学新的生命，让知识变得有意思、有用处、有更广泛的受众。比如“古文段子手”戴建业教授、“ 永乐大典”人大附中李永乐老师、段子名手张雪峰老师、“年轻人的互联网嘴替”复旦教授梁永安……","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F635a944b642ac2000a03b459\u002F23a50cf81f5ea31577b11f34ebfafd4e.png","system","2023-01-11 14:44:46","超级管理员","“有两把刷子”常形容人出乎意料地确有真才实学，以「刷子」作为全片视觉串联的主线，在学生面对生活问题、知识难点、人生经历上，老师看似“不务正业”的指点实则还真“有两把刷子“的智慧与故事\n《这老师，真有两把刷子！ 》根据四位“新一代”老师故事改编的系列微电影\n1）\t真实性：根据四位老师的真实故事or梗进行改编优化，真实的力量更有说服力\n2）\t反差感：古文老师偏偏很生动、物理化老师偏偏很开明、体育老师也能有热血故事\n3）\t轻松感：老师不用非得无私奉献、寓教于乐、学有所用、也能深受学生喜欢与爱戴\n4）\t统一性：用两把刷子作为「视觉锤」串联全片故事系列，推动情节的关键发展","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F635a944b642ac2000a03b459\u002F90d36b1a01c58ba5b7f9b9df763a1f42.png","635a944b642ac2000a03b459","1",0,"4929","大快消","0",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F635a944b642ac2000a03b459\u002Fa9578a0e23bbab807f2e2faa2f8e5991.jpeg","视频上线6天，全网曝光量破11亿+，微博双话题量4.1亿，\n上线当日阅读量超过竞品72%，夺下双节当日行业声量C位","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F635a944b642ac2000a03b459\u002Fbb9afeec9ccf87c8871d19137367fa13.png","1）抢占声量C位\n竞品特仑苏每年在中秋节都有营销动作，金典需通过「差异化」打法突破竞品声量围城\n2）深化新一代有机品质认知\n金典全新升级“新一代有机有我定义”，借双节向消费者深化“新一代有机”品牌理念\n3）提升品牌好感\n致敬教师群体，以有共鸣的内容提升品牌好感","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F635a944b642ac2000a03b459\u002F4573b09d8f8e19e9493f341774dd9ca1.png","1）与新华网联名出品，权威「官媒」合作提升金典品牌形象公信力，更加深化金典品牌形象\n2）借助网易生态平台，包括以网易新闻、文创资源、kol共同扩散视频传播，从曝光广度到内容深度，助力金典教师节声量的最大化，并通过「媒体的正向解读与口碑沉淀」，进一步深化金典高端品质的品牌形象及品牌温度","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F635a944b642ac2000a03b459\u002F0e997f619160e1047cebb808a8413bd5.png","内容营销类",2022,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F635a944b642ac2000a03b459\u002F1af402b80276c102f990d913c5a49240.pptx",[],"000000","2023-03-09 15:08:16"]