[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-5028":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":5,"amount":5,"approvalStatus":5,"averageScore":5,"brandAttitude":7,"brandName":8,"brandOwnerLogo":5,"caseBackground":9,"caseBackgroundImg":5,"caseImplementTime":5,"caseName":10,"caseType":11,"caseTypeList":5,"categorySub":5,"chargeType":5,"cmsTagIdList":5,"contactMobile":5,"contactPerson":5,"contactPost":5,"coreStrategyInnovation":12,"coreStrategyInnovationImg":5,"coverPath":5,"createBy":13,"createDate":14,"createDept":5,"createDeptName":5,"createOrganization":5,"createOrganizationName":5,"createUser":13,"createUserAccount":13,"createUserName":15,"creativeStrategyExecute":16,"creativeStrategyExecuteImg":5,"dataId":17,"deletedAt":5,"directorNineteen":5,"goldCase":18,"hotContent":19,"id":20,"industry":5,"industrySub":21,"isCharge":5,"isCouncil":5,"isDeleted":22,"isShow":23,"keywords":5,"mainKvImg":24,"mainNegotiator":5,"marketingEffect":25,"marketingEffectImg":5,"marketingTarget":26,"marketingTargetImg":5,"mediaStrategyExecute":27,"mediaStrategyExecuteImg":5,"participateAward":5,"participateCategory":28,"partyACompany":5,"partyAEditor":5,"partyBCompany":5,"partyBEditor":5,"partyBIndustry":5,"partyBIndustrySub":5,"payer":5,"protectTwoThousand":5,"receiveAmount":5,"receiveStatus":5,"recommendCompany":5,"recommendEditor":5,"recommendGroup":5,"remarks":5,"rounds":5,"sendCompanyIntro":5,"showOnList":18,"showOnYzt":18,"sort":5,"startAt":29,"subGroup":5,"submitReport":30,"submitReportList":31,"tagsList":32,"tagsName":5,"tenantId":37,"updateBy":13,"updateDate":41,"weight":19,"zdybqs":5},"由知乎官方大咖账号「知乎游戏」发起提问，大咖账号与游戏领域高度关联，粉丝基数大，为提问提供强力背书。提问聚焦「永劫无间新地图火罗国」话题，有利于提升「永劫无间」的站内热度。\n\n 回答原生优质 用户互动活跃\n大咖提问下回答内容原生优质，用户在问题下积极参与回答，互动活跃，利于扩大「永劫无间」品牌在站内的传播声量。提问共收获阅读量 88.4W+，关注数总计 536，回答数总计 340，效果显著。\n\n特邀专业领域游戏答主深入作答 多角度阐述产品性能\n本次项目合作的PU为游戏领域优质回答者，回答从「永劫无间新地图火罗国」的「地图设计」「游戏体验」「画面细节」等维度对问题进行回答，展示「新地图火罗国」的亮点，传递游戏的综合优势。",null,"知乎","游戏热爱者\n\n游戏带给众多玩家的不只是快乐那么简单，还有更多触动人心的感受与体验，这种魅力要热爱和投入才会懂。\n\n从热爱出发，网易游戏并没有把自己定位于一个游戏平台或服务提供商，而是和所有玩家一样，是有血有肉的“游戏热爱者”。","网易游戏《永劫无间》端游","时近一周年，《永劫无间》自上线后终于要迎来全新地图——火罗国，官方公布其将于8月19日正式开放，作为《永劫无间》的一周年重磅更新。","网易游戏《永劫无间》端游22年周年庆项目","company","永劫无间新地图火罗国上线之际，通过联合知乎发起大咖提问，引导目标用户聚焦新地图有关话题，迅速提升游戏品牌热度。","system","2023-01-11 14:44:52","超级管理员","在知乎游戏招募任务，召集全网最有学问的玩家，带领大众玩家发现新地图新人物的背后故事，为新手小白种草游戏玩法。","6343f2da33110b000ab4d498","1",0,"5028","大娱乐","0",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6343f2da33110b000ab4d498\u002F22ea25f2145e3567702c08f25e60d0b6.jpg","合作内容热度上涨 品牌声量显著提高\n本次项目合作大咖提问在「永劫无间」品牌有关提问下热度排名均位于站内前位，合作内容站内热度高，传播效果好；「永劫无间」站内品牌声量显著增长，与项目投放周期相符；合作内容热度高，品牌整体热度提升；\n\n优质运营资源加持 助推活动声量攀升\n项目合作大咖提问实现自然爬榜最高至 top13，霸榜长达48小时，提升「永劫无间」品牌内容站内曝光度\n；提升合作内容曝光度以及用户对合作内容的关注度。","提升永劫无间声量，沉淀品牌正向舆论。","「永劫无间」话题与多数年轻玩家相关，自带较高的传播流量和关注度。\nKOC紧贴提问内容，对「永劫无间新地图火罗国」进行作答，拉近用户距离，收获用户认可。\n所以我们决定在中国最大问答社区——知乎发布关于永劫无间新地图上线的讨论，进行预热，形成讨论氛围。","活动营销类",2022,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6343f2da33110b000ab4d498\u002F93d8602a373e54baabb3c3b162ddb549.pdf",[],[33,38],{"cmsEntityId":34,"cmsTagId":35,"deleteIds":5,"id":36,"name":8,"tenantId":37},"2331866","3238","4213","000000",{"cmsEntityId":34,"cmsTagId":39,"deleteIds":5,"id":40,"name":6,"tenantId":37},"617","4493","2023-03-09 15:08:17"]