[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-5076":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":7,"amount":7,"approvalStatus":7,"averageScore":7,"brandAttitude":8,"brandName":9,"brandOwnerLogo":7,"caseBackground":10,"caseBackgroundImg":11,"caseImplementTime":7,"caseName":12,"caseType":13,"caseTypeList":7,"categorySub":7,"chargeType":7,"cmsTagIdList":7,"contactMobile":7,"contactPerson":7,"contactPost":7,"coreStrategyInnovation":14,"coreStrategyInnovationImg":15,"coverPath":7,"createBy":16,"createDate":17,"createDept":7,"createDeptName":7,"createOrganization":7,"createOrganizationName":7,"createUser":16,"createUserAccount":16,"createUserName":18,"creativeStrategyExecute":19,"creativeStrategyExecuteImg":7,"dataId":20,"deletedAt":7,"directorNineteen":7,"goldCase":21,"hotContent":22,"id":23,"industry":7,"industrySub":24,"isCharge":7,"isCouncil":7,"isDeleted":21,"isShow":25,"keywords":7,"mainKvImg":26,"mainNegotiator":7,"marketingEffect":27,"marketingEffectImg":28,"marketingTarget":29,"marketingTargetImg":7,"mediaStrategyExecute":30,"mediaStrategyExecuteImg":7,"participateAward":7,"participateCategory":31,"partyACompany":7,"partyAEditor":7,"partyBCompany":7,"partyBEditor":7,"partyBIndustry":7,"partyBIndustrySub":7,"payer":7,"protectTwoThousand":7,"receiveAmount":7,"receiveStatus":7,"recommendCompany":7,"recommendEditor":7,"recommendGroup":7,"remarks":7,"rounds":7,"sendCompanyIntro":7,"showOnList":32,"showOnYzt":32,"sort":7,"startAt":33,"subGroup":7,"submitReport":34,"submitReportList":35,"tagsList":36,"tagsName":7,"tenantId":41,"updateBy":16,"updateDate":46,"weight":22,"zdybqs":7},"①培育和引入百位游戏主播，参与抖音游戏直播嘉年华，冲击平台年度巅峰角色扮演游戏榜，为《热血合击》小手柄直播积累热度流量。\n②开展“是兄弟，就来看我”玩梗预热活动，发布预热活动页面，引发全网玩家关注。\n③赶上代言人陈小春综艺热度，联合数十位KOL点燃“港风变装被陈小春卷起来了”“不就是戴了副墨镜”热榜话题，引发全民UGC视频内容传播。\n④开展陈小春X《热血合击》直播，期间插入“陈小春用粤语把谐音梗玩坏了”话题互动、主播连麦、福袋转化、试玩产品等多种互动形式，通过“小手柄”高效转化看播用户。\n⑤直播后进行立体化多渠道传播，发布三兄弟TVC并剪辑相关素材，线上线下广泛传播，持续发酵话题热度，实现长效增长。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6327bedfb7af6700080c24f0\u002Ff372a0ace3eb6578d31aaa9c389fe280.png","江西贪玩信息技术有限公司",null,"贪玩游戏《热血合击》首次尝试抖音生态内的流量跨界，打通站内网红明星+挑战赛+直播，通过直播间内主播连线、福袋、讲解卡、小手柄等产品功能，在看播量级320W情况下，转化效率2倍高于同类明星直播。\n\n形式上，突破以往游戏直播单一形式，将抖音全网资源整合，创造游戏直播流量“效果化”营销形式。\n内容上，创新性以明星+网红+主播三位一体带动游戏产品热度，并通过视频、直播、小手柄等手段进行有效效果转化。\n从传播上，线上媒介和抖音平台共同传播，有效扩大活动曝光及声量，并达成持续长效增长目标。","热血合击","艾媒咨询数据显示，2021年上半年中国在线直播用户观看的主要直播类型是电商直播和娱乐直播，分别占比60.8%和57.1%。其中，娱乐直播主要就是游戏、游戏赛事直播（占比81.7%）。受疫情影响，线下的娱乐业态向线上延伸，为娱乐直播带来一波流量红利，增加了受众面和影响力。\n\n《热血合击》紧抓流量红利，先人一步，深入挖掘游戏直播流量价值，选择与抖音直播联合，创新性结合抖音游戏直播功能“小手柄”，开启明星X游戏直播独特营销新模式，让游戏直播流量走向“效果化”。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6327bedfb7af6700080c24f0\u002F601d74bcd3881cf27e8986497b88ef54.jpeg","《热血合击》直播生态实效营销","company","《热血合击》选择与抖音进行深度合作，利用抖音全生态构建游戏产品营销转化链路，精确触达游戏目标用户，并配合抖音全新效果转化工具“小手柄”实现有效转化。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6327bedfb7af6700080c24f0\u002F098105701522712f3cec537fdf240c59.png","system","2023-01-11 14:44:55","超级管理员","结合陈小春和KOL创作直播和视频话题营销。","6327bedfb7af6700080c24f0","0",0,"5076","大娱乐",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6327bedfb7af6700080c24f0\u002Fb0d31dd15a0be42c163e397d42201503.jpeg","视频：拿到4个全网热点，挑战赛带动网友参与人数达500+ ，抖音相关话题播放量破2.2亿+，相关话题在看人数达600万+ 总涨粉量4.5万+，曝光符合预期\n\n1. #港风变装陈小春卷起来了 挑战榜TOP7 ，文娱榜TOP42 \n2. #不就是戴了副墨镜  挑战榜TOP12\n3. #陈小春用粤语把谐音梗玩坏了 抖音上升热点 \n\n直播：直播间当晚PCU峰值为12W，看播UV破320W，有效下载转化破3万。\n\n媒体报道：全网共有媒体报道达238篇，5篇深度报道。","https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6327bedfb7af6700080c24f0\u002Fc3bfb2bb82ff00e5b814b178a951a1ff.jpg","整体目标：提高抖音用户对《热血合击》的认知，带动产品直播业务的全方面增长。\n视频：结合陈小春制作热点冲击3个抖音热点挑战榜，引入数十位KOL合作，促使抖音全民用户UGC，提升热点话题流量。\n直播：转化陈小春粉丝及热度流量为直播用户，撬动百万新增看播。\n主播：促使《热血合击》垂类主播上升，联动游戏主播目标总涨粉破百万。\n转化：利用热点和直播促使用户点击“小手柄”进行有效下载转化，增加产品新用户。","与抖音进行深度合作。","数字营销类","1",2022,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F6327bedfb7af6700080c24f0\u002F97f32f6e6abd553932e0ffebc9e63919.pdf",[],[37,42],{"cmsEntityId":38,"cmsTagId":39,"deleteIds":7,"id":40,"name":9,"tenantId":41},"2331914","3259","4261","000000",{"cmsEntityId":38,"cmsTagId":43,"deleteIds":7,"id":44,"name":45,"tenantId":41},"3028","4541","贪玩游戏","2023-01-11 14:53:20"]