[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-5483":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":5,"amount":5,"approvalStatus":5,"averageScore":5,"brandAttitude":5,"brandName":7,"brandOwnerLogo":5,"caseBackground":8,"caseBackgroundImg":5,"caseImplementTime":9,"caseName":10,"caseType":11,"caseTypeList":5,"categorySub":5,"chargeType":5,"cmsTagIdList":5,"contactMobile":5,"contactPerson":5,"contactPost":5,"coreStrategyInnovation":12,"coreStrategyInnovationImg":5,"coverPath":5,"createBy":13,"createDate":14,"createDept":5,"createDeptName":5,"createOrganization":5,"createOrganizationName":5,"createUser":13,"createUserAccount":13,"createUserName":15,"creativeStrategyExecute":16,"creativeStrategyExecuteImg":5,"dataId":17,"deletedAt":5,"directorNineteen":5,"goldCase":18,"hotContent":19,"id":20,"industry":5,"industrySub":21,"isCharge":5,"isCouncil":5,"isDeleted":18,"isShow":22,"keywords":5,"mainKvImg":23,"mainNegotiator":5,"marketingEffect":24,"marketingEffectImg":5,"marketingTarget":25,"marketingTargetImg":5,"mediaStrategyExecute":26,"mediaStrategyExecuteImg":5,"participateAward":5,"participateCategory":27,"partyACompany":5,"partyAEditor":5,"partyBCompany":5,"partyBEditor":5,"partyBIndustry":5,"partyBIndustrySub":5,"payer":5,"protectTwoThousand":5,"receiveAmount":5,"receiveStatus":5,"recommendCompany":5,"recommendEditor":5,"recommendGroup":5,"remarks":5,"rounds":5,"sendCompanyIntro":5,"showOnList":28,"showOnYzt":28,"sort":5,"startAt":29,"subGroup":5,"submitReport":30,"submitReportList":31,"tagsList":32,"tagsName":5,"tenantId":33,"updateBy":13,"updateDate":34,"weight":19,"zdybqs":5},"以“世纪长安，汽²宇不凡”为主题，以联名定制的形式进行包装，通过瓶身挂环的形式，将其作为礼品赠送给订车及到4S店进行售后保养维修的客户\u002F将合作信息在区域烧烤摊、餐馆等消费聚集地进行扩散；长安汽车与太钢汽水携手省卫健委，捐赠公益伞以及广告位等，在区域主动提升品牌影响，强化品牌美感度。",null,"太原市新时空广告有限公司","长安汽车","长安汽车经历过在山西区域市占率低迷的2021年，2022年3月起开始成为中国品牌市占率榜首，但是市占率并未取得绝对优势，竞争品牌利用二季度加强营销动作紧追不舍，长安的优势正在逐渐缩小，为了扩大和巩固长安汽车在山西区域的优势地位，需快速在山西区域扩大品牌层面曝光及露出，强化品牌认知，持续进入山西消费者购车的“决选名单”。","2022.09.01-2022.12.31","长安汽车X太钢汽水跨界联合营销","admen","长安汽车 X 太钢集团-可深挖可扩展的延展性：充分利用太钢集团30W员工（含家属）的消费基盘，形式更加丰富，内容更加生动，线上线下双管齐下；外部联动，内部打通；\n长安汽车 X 太钢汽水-遍布大街小巷的渠道优势：利用太钢已有的渠道，让长安汽车营销及销售触角更加深入到终端。","system","2023-07-27 14:55:10","超级管理员","全面集客：借力太钢汽水的产品及渠道优势，进行全面集客；\n重点转化：通过太钢集团工会等组织，制定员工专属福利购车政策，开展社群营销，达成订单转化；\n体验&曝光：利用太钢集团线上及线下平台，进行车型的全面露出和展示。","640b0f20d69af700083ce3c5","0",0,"5483","交通运输",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F640b0f20d69af700083ce3c5\u002F65bff98235170f64c7b870e6dfae7aa4.jpg","独家IP渠道深挖，为品牌曝光做足铺垫；IP合作渠道多样，波及范围广，曝光达8605w；IP联名产品多样，区域渗透度高，线索达34500条；IP合作“后劲足”,参与抽奖互动人数日渐上升，线索增量趋势明显。","开展长安汽车与太钢汽水IP合作，充分利用太钢集团30W+员工及家属的庞大基盘，通过产品联名曝光、渠道资源整合、传播链路打通，扩大集客开口，强化终端转化，加固长安汽车在山西区域中国品牌NO.1地位。","结合太原经济广播、山西交通广播，在区域内打造公益事件，借“事”曝光，为防疫站点工作人员、交警等特殊岗位工作人员送清凉；栏目深度合作通过车辆动态巡游，实现品牌及产品曝光；打通太钢集团线上及其战略合作资源，太钢集团OA系统，精准覆盖30W员工及家属，全面曝光。","内容营销类","1",2023,"https:\u002F\u002Fcdn.5iidea.com\u002Fadmen\u002Fcase\u002F640b0f20d69af700083ce3c5\u002F4918ac49bfc79fea7375eef7c8bc1658.pptx",[],[],"000000","2023-07-27 17:25:35"]