[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-5911":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":7,"amount":7,"approvalStatus":7,"averageScore":7,"brandAttitude":8,"brandName":9,"brandOwnerLogo":7,"caseBackground":10,"caseBackgroundImg":11,"caseImplementTime":7,"caseName":12,"caseType":13,"caseTypeList":7,"categorySub":7,"chargeType":7,"cmsTagIdList":7,"contactMobile":7,"contactPerson":7,"contactPost":7,"coreStrategyInnovation":14,"coreStrategyInnovationImg":15,"coverPath":7,"createBy":16,"createDate":17,"createDept":7,"createDeptName":7,"createOrganization":7,"createOrganizationName":7,"createUser":16,"createUserAccount":16,"createUserName":18,"creativeStrategyExecute":19,"creativeStrategyExecuteImg":20,"dataId":21,"deletedAt":7,"directorNineteen":7,"goldCase":22,"hotContent":23,"id":24,"industry":7,"industrySub":25,"isCharge":7,"isCouncil":7,"isDeleted":22,"isShow":26,"keywords":7,"mainKvImg":27,"mainNegotiator":7,"marketingEffect":28,"marketingEffectImg":29,"marketingTarget":30,"marketingTargetImg":7,"mediaStrategyExecute":31,"mediaStrategyExecuteImg":7,"participateAward":7,"participateCategory":32,"partyACompany":7,"partyAEditor":7,"partyBCompany":7,"partyBEditor":7,"partyBIndustry":7,"partyBIndustrySub":7,"payer":7,"protectTwoThousand":7,"receiveAmount":7,"receiveStatus":7,"recommendCompany":7,"recommendEditor":7,"recommendGroup":7,"remarks":7,"rounds":7,"sendCompanyIntro":7,"showOnList":33,"showOnYzt":33,"sort":7,"startAt":34,"subGroup":7,"submitReport":35,"submitReportList":36,"tagsList":37,"tagsName":7,"tenantId":38,"updateBy":16,"updateDate":39,"weight":23,"zdybqs":7},"我们与奥特曼联手推出了“相信光相信守护力”活动，活动中，将全国合作药房包店打造成奥特曼乐园，吸引父母们与随行小朋友进入互动与购买，同步推出限量版奥特曼免疫力守护礼袋，内含奥特曼玩偶，守护力免疫力教育贴纸手册，限量免疫力守望徽章套装，以及力度伸儿童免疫力营养产品组合，社交媒体种草礼袋亲子玩法，并在线下合作药房附近商圈举行了大型Roadshow，父母带领小朋友于周末参与Roadshow中的互动与试吃，以及奥特曼礼袋的优惠促销。线上则与美团合作，在全国4座城市成功进行O2O的礼袋动销，最终完成品牌体验到销售的闭环。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ6\u002F101\u002Fa20\u002FZ6-a2010120233135226\u002FZ6-a2010120233135226_1693895739838.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ6\u002F101\u002Fa20\u002FZ6-a2010120233135226\u002FZ6-a2010120233135226_1693895746769.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ6\u002F101\u002Fa20\u002FZ6-a2010120233135226\u002FZ6-a2010120233135226_1693895753031.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ6\u002F101\u002Fa20\u002FZ6-a2010120233135226\u002FZ6-a2010120233135226_1693895759690.png","上海汉维广告有限公司",null,"力度伸至力于以专业实力，为中国消费者守护免疫力健康","力度伸","2023年，中国孩子们的免疫力面临各种挑战，力度伸推出全新儿童保健片产品新品，其优势渠道为线下合作门店，如何让小朋友的家长们引起关注与兴趣，并能引流至线下门店进行尝试与教育，进而完成销售闭环，成为一项挑战。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ6\u002F101\u002Fa20\u002FZ6-a2010120233135226\u002FZ6-a2010120233135226_1693894965157.png","力度伸X奥特曼IP联名整合营销","company","策略：寻找与力度伸品牌同样具有守护力基因的IP，共创同时吸引父母与小朋友的内容，深度进行IP与产品的融合性二创，让小朋友在玩的同时，能理解免疫力的重要性，并产生自发性传播","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ6\u002F101\u002Fa20\u002FZ6-a2010120233135226\u002FZ6-a2010120233135226_1693894979790.png","system","2023-12-04 16:01:03","超级管理员","我们为力度伸选择了顶流IP奥特曼，奥特曼是同时跨越三代人的儿时梦想，并且是第一次与大健康品牌进行合作，我们利用奥特曼将儿童免疫力知识融入玩乐中，使父母作为购买者提升了入手力度伸的意愿","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ6\u002F101\u002Fa20\u002FZ6-a2010120233135226\u002FZ6-a2010120233135226_1693895122368.jpg","Z6-a2010120233135226","0",0,"5911","保健品",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ6\u002F101\u002Fa20\u002FZ6-a2010120233135226\u002FZ6-a2010120233135226_1693895362764.jpg","通过本次活动，力度伸销售创造了近年来的纪录，活动期间总销售量为670万元，力度伸对于拜耳整体销售贡献度上升26%，KA门店内销售平均增长210%，品牌曝光度在有限社交媒体支持下，达到280万，内容互动率达153%，活动受到力度伸销售团队深度肯定与欢迎，更受到来自合作KA店长们的喜爱，为力度伸做实做深线下渠道基本盘创造了新的业界标杆。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ6\u002F101\u002Fa20\u002FZ6-a2010120233135226\u002FZ6-a2010120233135226_1693895775085.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ6\u002F101\u002Fa20\u002FZ6-a2010120233135226\u002FZ6-a2010120233135226_1693895781719.png","本次营销目标，通过创造受家长与小朋友喜欢的内容，吸引流量至线下，完成销售闭环","媒体上，力度伸与奥特曼官方媒体联合宣发了本次活动，活动中通过SocialMedia小红书与抖音进行精确亲子类帐号的种草合作，并在合作药房所在城市安排了当地知名达人进行探店种草","整合营销类","1",2023,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ6\u002F101\u002Fa20\u002FZ6-a2010120233135226\u002FZ6-a2010120233135226_1693897895412.pptx",[],[],"000000","2023-12-04 16:05:41"]