[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-6084ffc783e34000075a65a9":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":5,"amount":5,"approvalStatus":5,"averageScore":5,"brandAttitude":5,"brandName":7,"brandOwnerLogo":5,"caseBackground":8,"caseBackgroundImg":5,"caseImplementTime":9,"caseName":10,"caseType":11,"caseTypeList":5,"categorySub":5,"chargeType":5,"cmsTagIdList":5,"contactMobile":5,"contactPerson":5,"contactPost":5,"coreStrategyInnovation":12,"coreStrategyInnovationImg":5,"coverPath":5,"createBy":13,"createDate":14,"createDept":5,"createDeptName":5,"createOrganization":5,"createOrganizationName":5,"createUser":13,"createUserAccount":13,"createUserName":15,"creativeStrategyExecute":16,"creativeStrategyExecuteImg":5,"dataId":17,"deletedAt":5,"directorNineteen":5,"goldCase":18,"hotContent":19,"id":20,"industry":5,"industrySub":21,"isCharge":5,"isCouncil":5,"isDeleted":18,"isShow":22,"keywords":5,"mainKvImg":23,"mainNegotiator":5,"marketingEffect":24,"marketingEffectImg":5,"marketingTarget":25,"marketingTargetImg":5,"mediaStrategyExecute":26,"mediaStrategyExecuteImg":5,"participateAward":5,"participateCategory":27,"partyACompany":5,"partyAEditor":5,"partyBCompany":5,"partyBEditor":5,"partyBIndustry":5,"partyBIndustrySub":5,"payer":5,"protectTwoThousand":5,"receiveAmount":5,"receiveStatus":5,"recommendCompany":5,"recommendEditor":5,"recommendGroup":5,"remarks":5,"rounds":5,"sendCompanyIntro":5,"showOnList":28,"showOnYzt":28,"sort":5,"startAt":29,"subGroup":5,"submitReport":5,"submitReportList":5,"tagsList":30,"tagsName":5,"tenantId":31,"updateBy":13,"updateDate":32,"weight":19,"zdybqs":5},"在进行大屏投放的时候，通过宣传片、预告片等形式持续为传播助力。\n1、作为CCTV的品牌传播，前期的宣传预热尤为重要。翔龙云影结合“因爱花红”的企业理念，精心推出花红药业品牌先导片”关爱始终如一“，有的品牌一辈子仅仅是认识，有的品牌认识了就是一辈子，爱是美好的前提，爱是花红药业的品牌基石。\n2、在投放过程中，结合播出电影、节气等持续输出宣传物料，为品牌传播助力。",null,"翔龙云影（北京）传媒有限公司","消肿止痛酊","花红药业集团是集药材种植、科研、生产、销售为一体的国家重点中成药企业，始建于20世纪70年代初。企业立足中医药现代化制药科技工业，着眼布局大健康产业，将“中国驰名商标”和国民品牌“花红”优势放大，实现“关爱女性健康 守护家庭幸福”的企业定位，充分发挥品牌优势，快速布局市场，以女性健康为核心，外延至家庭健康需求，以药品、健康食品、健康服务等多个触点，加速产品矩阵布局，为消费者提供更全面的健康解决方案。相继成立的种植、研发、生产和营销四大中心，将逐步释放品牌价值、升级科研技术、优化绿色产能、整合上下游供应链，在商业布局上实现破局式创新。","2024.04.05-12.31","翔龙云影-花红药业CCTV媒体整合传播方案","admen","目标人群的饱和投放+重点人群的加强补充\n1、饱和投放CCTV-6电影频道，作为唯一国家级专业电影频道，依托优质电影、明星、电影节等资源，主力受众群体集中在25-45岁，也是目前市场主力的消费群体，呈现高学历、高认知、高消费的特点，与消肿止痛酊的主要购买群体相匹配，在电影频道进行高频次的持续投放，更有利于触达和曝光。\n2、重点补强CCTV-1综合频道\u002FCCTV-13新闻频道《新闻30分》，作为CCTV午间最优质的新闻栏目，不仅仅是收视的高地，同时尊重国人的观看习惯，扩充在全国政府机关食堂、机场、酒店等公众场所同步播出。政府领导人群、商务人群高度关注，是品牌对上、对下宣传的重要渠道。","system","2024-09-04 17:44:35","超级管理员","大屏：利用形式新颖的硬广传达产品“一瓶多场景消肿止痛”的卖点，通过电视投放进行广覆盖高曝光。\n宣发：新媒体同步宣发，为本次投放进行助力。利用视频、平面等物料在新媒体、朋友圈等进行投放的二次传播。\n在预热期，用两支品牌宣传片首先进行宣发，花红药业结合CCTV的强力背书，吹响消肿止痛酊的传播号角；广告上播首日，三支品牌结合频道的宣传片，让品牌传播声量达到最大值，后期持续性的结合电影宣传、央媒官网包括抖音视频号、腾讯视频号，公众号的二次宣发，为消肿止痛酊的大屏宣传，提供新的传播亮点。","Z10-a2022320243707002","0",0,"6084","媒介服务机构类",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243707002\u002FZ10-a2022320243707002_1718589647375.jpg","通过近3个月的品牌声量传播，通过央视和新媒体二次传播，有效的提升消肿止痛酊的知名度。","通过CCTV-1综合频道、CCTV-13新闻频道、CCTV-6电影频道，央视三大核心频道，进一步强化消肿止痛酊产品知名度，唤醒消费者对花红药业的认知。\n尤其是作为花红药业主力产品消肿止痛酊，通过CCTV的媒体广告曝光，强化受众对“消肿止痛酊，消肿止痛行”的认知，以及进行各种场景使用教育。","从四月起，通过CCTV-1综合频道\u002FCCTV-13新闻频道并机播出的《新闻30分》，占领权威媒体的权威栏目高地，为花红药业的品牌权威性和美誉度建立强大平台背书，为后续投放传播打好基础。\n通过CCTV-6电影频道每天6次高频传播，精准的受众群体，以及优质的内容资源，有效助力花红药业明星产品——消肿止痛酊的销售转化。","整合营销类","1",2024,[],"000000","2024-09-04 18:22:06"]