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推出新品宣传片\n02 剖析产品卖点\n03 提炼消费者选择产品的七大理由\n04 在全国终端大量悬挂新品条幅\n05 联合各大整车品牌在全国开展里程挑战赛，战绩亮眼\n06 发起全国百城联动拉力挑战赛，集结全国100个区域的代理商及当地门店、骑手，共同开启安德烈·海姆技术指导电池百城10000公里全国里程挑战赛，百城联动，威震八方！","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717036314558.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717036314567.jpg,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717036314569.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717036314570.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717036314572.jpg,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717036314573.jpg","张默闻策划",null,"超威电池","只有销量第一才能救超威，只有差异化才能救动销。超威电池作为行业龙头，在市场上有着极高的品牌知名度和美誉度，不仅有功夫巨星甄子丹长达18年的倾情代言，还与诺贝尔物理学奖获得者、石墨烯之父安德烈·海姆达成战略合作，但是超威并没有发挥好自身的优势，与竞争对手的差距正在进一步拉大。因此，超威需要快速打破当前的竞争格局。面对营销信心不足、代理商信心波动、产品销量下滑等营销难题，超威亟待有识之士相助，通过一套稳准狠的营销、品牌、产品的组合拳，快速打破这一僵局。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717030486795.jpg","2024.01.01-至今","超威电池2024年度新品整合营销传播策划","admen","1. 帮助超威集团建立品牌与市场中心，整合集团的品牌和营销，为品牌和营销强效赋能\n2. 帮助超威集团确立2024年度新品的产品命名：安德烈·海姆技术指导电池，发挥超威技术代言人安德烈·海姆这一独家优势","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717030523716.jpg,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717030528872.jpg","system","2024-09-04 19:44:53","超级管理员","1. 帮助设计安德烈·海姆技术指导电池的产品包装\n2. 帮助创意安德烈·海姆技术指导电池的广告语：\n01 品牌角度：跑起来你就知道它厉害\n02 卖点角度：电极界面导电能力提升25%\n3. 帮助设计安德烈·海姆技术指导电池的广告主画面\n4. 帮助设计安德烈·海姆技术指导电池的终端宣传物料，如宣传条幅、促销T恤\n5. 帮助创意安德烈·海姆技术指导电池的电视广告文案：\n以世界石墨烯之父，诺贝尔奖获得者\n安德烈•海姆命名的安德烈•海姆电池隆重上市啦\n神秘科技，神奇能量\n跑起来你就知道它厉害\n安德烈海姆技术指导电池\n科学家监制的电池\n中国超威 电池皇帝","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717030548336.jpg,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717030548345.jpg,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717030548347.jpg,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717030548349.jpg,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717030548350.jpg,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717030548352.jpg","Z10-a2022320243702981","0",0,"6173","策略与创意机构类",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717038319663.jpg","1. 帮助超威极大地发挥了自身的品牌优势和技术优势，以超威技术代言人命名新品的战略得到了超威集团董事长周明明的高度认可\n2. 帮助超威年度新品上市即热销，快速火爆终端\n3. 帮助超威营销团队士气提升，代理商团队信心恢复，积攒了决战的强大信心\n4. 帮助超威电池赢得了广大终端及消费者用户的广泛认可","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717036332652.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717036332661.jpg","期待在张默闻策划集团的全案策划之下，帮助超威集团实现冲向第一的目标，重回行业第一的宝座。中国超威第二年携手张默闻策划，旨在通过在品牌、营销、产品等方面的持续发力，不断提升市场销量，提高销售利润，增强营销信心、企业信心，恢复代理商信心、终端信心，提升在广大消费者心中的知名度和影响力，超越最大的竞争对手。\n2024年上半年，公司推出一款冲击市场的年度新品，希望通过张默闻策划的策划和创意，彰显超威电池的差异化特色，快速实现动销，助力新品风靡市场终端，提升销量，打造超级单品，树立品牌优势。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717030505995.jpg","1. 帮助安德烈·海姆技术指导电池策划新品传播方案，提出电视广告片拍摄建议\n2. 提出在超威全国线下门店、车行、终端网点全部挂上安德烈·海姆技术指导电池的宣传条幅：\n01诺贝尔奖获得者安德烈·海姆亲自监制\n02石墨烯发明人安德烈·海姆亲自监制\n03跑起来你就知道它厉害!厉害!厉害!\n04导电性能提升25%\n05这是一款伟大的超级电池\n06神秘科技神奇能量\n07中国高端电动车一致选择的电池\n08超威出品的超跑级电池\n09这是一款伟大科学家亲自监制的电池\n3. 提出让超威在全国举办骑行拉力赛，并进行广泛的宣传与传播","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717036298342.jpg","整合营销类","2","1",2024,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702981\u002FZ10-a2022320243702981_1717037949004.pptx",[],[],"000000"]