[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-6174":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":7,"amount":7,"approvalStatus":7,"averageScore":7,"brandAttitude":7,"brandName":8,"brandOwnerLogo":7,"caseBackground":9,"caseBackgroundImg":10,"caseImplementTime":11,"caseName":12,"caseType":13,"caseTypeList":7,"categorySub":7,"chargeType":7,"cmsTagIdList":7,"contactMobile":7,"contactPerson":7,"contactPost":7,"coreStrategyInnovation":14,"coreStrategyInnovationImg":15,"coverPath":7,"createBy":16,"createDate":17,"createDept":7,"createDeptName":7,"createOrganization":7,"createOrganizationName":7,"createUser":16,"createUserAccount":16,"createUserName":18,"creativeStrategyExecute":19,"creativeStrategyExecuteImg":20,"dataId":21,"deletedAt":7,"directorNineteen":7,"goldCase":22,"hotContent":23,"id":24,"industry":7,"industrySub":25,"isCharge":7,"isCouncil":7,"isDeleted":22,"isShow":26,"keywords":7,"latestAuditTaskId":7,"mainKvImg":27,"mainNegotiator":7,"marketingEffect":28,"marketingEffectImg":7,"marketingTarget":29,"marketingTargetImg":7,"mediaStrategyExecute":30,"mediaStrategyExecuteImg":31,"participateAward":7,"participateCategory":32,"partyACompany":7,"partyAEditor":7,"partyBCompany":7,"partyBEditor":7,"partyBIndustry":7,"partyBIndustrySub":7,"payer":7,"protectTwoThousand":7,"receiveAmount":7,"receiveStatus":7,"recommendCompany":7,"recommendEditor":7,"recommendGroup":7,"remarks":7,"reviewStatus":33,"rounds":7,"sendCompanyIntro":7,"showOnList":34,"showOnYzt":34,"sort":7,"startAt":35,"subGroup":7,"submitReport":36,"submitReportList":37,"tagsList":38,"tagsName":7,"tenantId":39,"updateBy":16,"updateDate":17,"weight":23,"zdybqs":7},"案例亮点\n“成家班”和“浓家班”的对比和连接的故事内容，引发行业内众多专家以及消费者的情感共鸣，同时为了进一步增强与年轻消费群体的互动性，在微博社交媒体上发起#龙的传人 浓的传承#话题。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716969989162.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716970146657.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716970146665.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716970146667.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716970146669.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716970146670.png","上海火丁信息科技有限公司",null,"泸州老窖","正值泸州老窖酒传统酿制技艺700年之际，泸州老窖邀请成龙为品牌形象传播大使，以《龙的传人，浓的传承》为主题，向全世界传递中国技艺之美。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716969729636.png","2024.01.20 - 2025.01.20","《龙的传人 浓的传承》","admen","短片创意概述：传承的荣耀使命是突破与创新 \u002F 传奇的资本是贡献。\n成家班：你能看到的传承10代，浓家班：你能喝到的传承24代\n泸州老窖传承的是“对得起天地人间，对得起先辈手艺”的那份内心敬意。于成龙而言，更是对影迷及消费者的至高敬意。平凡的坚持铸就伟大的能力\u002F产品，但真正的伟大是拥有更多的担当。这才是“龙的传人”所蕴含的价值观。\n敬 龙的传人，敬 浓的传承\n短片核心概念：英雄所见略同，好酒如知音，背后的功夫与传奇的缔造，共同的初心只为屏幕前的“你”。\n短片关键词：一瞬与历久，静谧与燃意，均为“写意的淬炼”。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716972696129.jpg,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716972696137.jpg,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716974566750.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716974566757.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716974604592.png","system","2024-09-04 19:45:11","超级管理员","项目策略\n2024泸州老窖CNY 是集中三大营销机遇的CNY，以文化传播大使明星（成龙）的视角把泸州老窖酒传统酿制技艺的流程和中国功夫进行对比融合，展现中国技艺所传达的一脉相承。寻找《成家班》与《浓家班》共同的内核与信念、相互致敬，从而发挥品牌文化大使·成龙的明星光环效应，以此解读泸州老窖浓香700年年度品牌主题《浓的传人 浓的传承》。\n创作细节\n创意细节包含：导演分镜、美术方案、影调","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716972894271.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716972894280.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716972894282.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716972894283.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716972894285.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716973059207.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716973059216.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716973059218.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716973059219.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716978422504.png","Z10-a2022320243702533","0",0,"6174","策略与创意机构类",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716969517170.jpg","2024 龙年春节，泸州老窖携手华人之光、国际巨星成龙，共同演绎“龙”之精神、诠释700 年不断代传承的“浓”之底蕴，传播“龙的传人，浓的传承”品牌主张，品牌4 分钟的TVC在1月22日在互联网平台（微信、微博、抖音、快手、新闻APP，视频APP、OTT 大屏幕等平台）全面开启上线，早上9点正式出现各大主流媒体平台，通过大流量媒体平台+媒体人、媒体大V的双重加持下，声量上成功盖过【茅台和瑞幸】的联名产品热巧克力的营销势头，并且远超【成龙✖京东、荣耀】的传播声量。\n项目全网阅读曝光量：5.65亿+；视频全网播放量：1.2亿+。","2024年，是泸州老窖酒传统酿制技艺700年，围绕浓香技艺700年，目标打造文化品牌，将中国技艺和文化自信建立联系，品牌希望通过中国技艺来传达中国的文化自信。2024年的年度策略是：以《龙的传人 浓的传承》为核心主张，建设泸州老窖浓香鼻祖、历久弥新、文化自信的品牌联想，并进一步唤起中国技艺就是文化自信的社会认同。","一、发布热度居高不下：视频一经发布，品牌合作立即成为行业讨论焦点，强势霸占行业阶段热度\n 1、微信朋友圈广告使用成龙个人账号发布的创新方式投放，通过破窗金龙强势吸睛，总计覆盖人次超过5700万；22号当天【泸州老窖】微信指数上升612.3%！\n2、新浪微博首次尝试品牌日big day投放形式，实际效果全部远超之前投放预期，创泸州老窖在微博投放的话题之最！\n3、TVC视频多矩阵联动，数据持续攀高 \n4、大众媒体新浪、网易、凤凰等信息流，增加品牌曝光度，覆盖人次为2300万+，触达人次为65万+\n5、小米OTT创意开机及超品日强势来袭 \n6、长视频媒体平台创意广告霸屏， 总阅读曝光超1580万","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716970255833.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716970377444.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716971260230.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716971290575.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716971321793.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716971355062.png","创意传播类","2","1",2024,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243702533\u002FZ10-a2022320243702533_1716969677236.pdf",[],[],"000000"]