[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-6190":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":7,"amount":7,"approvalStatus":7,"averageScore":7,"brandAttitude":7,"brandName":8,"brandOwnerLogo":7,"caseBackground":9,"caseBackgroundImg":10,"caseImplementTime":11,"caseName":12,"caseType":13,"caseTypeList":7,"categorySub":7,"chargeType":7,"cmsTagIdList":7,"contactMobile":7,"contactPerson":7,"contactPost":7,"coreStrategyInnovation":14,"coreStrategyInnovationImg":15,"coverPath":7,"createBy":16,"createDate":17,"createDept":7,"createDeptName":7,"createOrganization":7,"createOrganizationName":7,"createUser":16,"createUserAccount":16,"createUserName":18,"creativeStrategyExecute":19,"creativeStrategyExecuteImg":20,"dataId":21,"deletedAt":7,"directorNineteen":7,"goldCase":22,"hotContent":23,"id":24,"industry":7,"industrySub":25,"isCharge":7,"isCouncil":7,"isDeleted":22,"isShow":26,"keywords":7,"mainKvImg":27,"mainNegotiator":7,"marketingEffect":28,"marketingEffectImg":7,"marketingTarget":29,"marketingTargetImg":7,"mediaStrategyExecute":30,"mediaStrategyExecuteImg":31,"participateAward":7,"participateCategory":32,"partyACompany":7,"partyAEditor":7,"partyBCompany":7,"partyBEditor":7,"partyBIndustry":7,"partyBIndustrySub":7,"payer":7,"protectTwoThousand":7,"receiveAmount":7,"receiveStatus":7,"recommendCompany":7,"recommendEditor":7,"recommendGroup":7,"remarks":7,"rounds":7,"sendCompanyIntro":7,"showOnList":33,"showOnYzt":33,"sort":7,"startAt":34,"subGroup":7,"submitReport":35,"submitReportList":36,"tagsList":37,"tagsName":7,"tenantId":38,"updateBy":16,"updateDate":17,"weight":23,"zdybqs":7},"该项目核心内容是CCTV-6电影频道于2024年4月20日晚间黄金时段播出的全程180分钟的电影频道“体彩主题日”特别节目，包含18:50播出的《今日影评》、19:00播出的体育体彩影片《夺冠》、21:20播出的《体彩开奖特别节目》等一系列精彩节目。此外，在抖音、视频号等融媒体平台也对该主题日进行了预热及总结，并播出了相关节目。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931835515.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931835522.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931835523.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931835525.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931835526.png","央影（北京）传媒有限公司",null,"中国体育彩票","“体彩主题日”特别节目是央影传媒为了宣传中国体育彩票以及传播体育彩票所承载的社会公益理念，通过电影频道周六晚间黄金时段180分钟的超长定制内容编播，为中国体彩定制化打造的一场视觉盛宴。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932193666.jpg","2024.04.01-04.22","2024年电影频道“体彩主题日”特别节目","admen","项目核心策略是以体育与电影深度融合为主题，通过突出展现中国体育彩票的公益性与中国电影的文化性，为中国彩民观众打造持续一整晚的节目盛宴。\n央影传媒在策划过程中紧跟客户需求，在节目中融入了趣味竞猜等元素，以提高内容娱乐性；同时，还邀请了知名电影明星或体育界人士参与节目，塑造了中国体育彩票支持体育事业和公共服务的正面形象，强化社会责任感。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932240041.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932240049.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932240050.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932240051.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932240053.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932240054.png","system","2024-09-04 19:50:21","超级管理员","在央影传媒的用心策划下，特别节目以跨界融合、互动体验、多元化多平台传播等创意策略将中国体育彩票“公开、公正、公益”的品牌形象深植人心。独特的跨界节目模式、现场观众参与互动的环节设置都提供了不同于传统电视节目的观看体验。中间穿插一部体育题材影片，更将中国体育与中国电影高度紧密结合，以娱乐的形式推广公益事业，实现社会价值与商业价值的双赢。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932175481.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932175488.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932175489.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932175491.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715932175492.png","Z10-a2522320243557379","0",0,"6190","媒介平台类",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931738162.jpg","电影频道“体彩主题日”特别节目播出后，市场反馈积极，有效达成营销目标。1、体育彩票的相关活动、品牌曝光率和认知度，以及其极具社会责任感的正面形象得以有效传播。2、节目播出后，在各大社交媒体上引发讨论和分享，进一步扩大了节目和体育彩票的社会影响。3、定期的“体彩主题日”节目能够形成持续的品牌宣传效果，对体育彩票长期的市场推广和文化传播产生积极影响。4、节目强调参与体育彩票购买的过程是一种娱乐方式，而非赌博行为，从而引导观众树立正确的消费观念。","该特别节目通过呈现体育彩票为社会公益事业做出的贡献，以及参与体育彩票购买的人们的真实故事，增强观众对体育彩票品牌的正面形象和认同感，让更多的观众了解和认识体育彩票品牌，提高品牌在大众心中的知名度和影响力。此外，凭借电影频道的广泛覆盖，能够吸引更多不同年龄、性别、职业的观众关注体育彩票，扩大潜在的购买人群，实现营销目标。","在央影传媒的精心策划下，项目以介绍中国体育彩票品牌为主线，通过公益短片播出、品牌硬广、节目包装、栏目宣传、定制话题讨论、定制体育影片播出、开奖栏目、定制互动环节、多屏联动等方式，全方位全流程多角度展示了中国体育彩票为中国体育事业、公益事业所做的积极贡献。","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931700831.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931700840.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931700842.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931700843.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931700845.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931700846.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931700848.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715931700849.png","内容营销类","1",2024,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa25\u002FZ10-a2522320243557379\u002FZ10-a2522320243557379_1715849731512.pdf",[],[],"000000"]