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19:54:04","超级管理员","*这是一次以提案的方式去说服爸妈传位于我的大胆尝试\nPPT是年轻人在职场中最常见的工具，但这样的PPT提案出现在生活中则是一种打破日常习惯的大胆挑战。TCL实业用年轻人最熟悉的方法和年轻人站在一起，在新年之际提出的《TCL新年智慧生活提案》，借由TCL智能产品提出具体解决方案。可以说这不仅是年轻人对过来人发起大胆的新年提案，也是TCL一直以来作为行业领先者，对大众新一代生活方式的新年提案。\n\n*这是一种鼓励年轻人敢为家人更新年味的年轻态度\n以往针对年轻人的新年营销都在强调他们自己怎么过个好年，但TCL实业另辟蹊径，直击两代人过年期间相处的问题而产生的新年痛点bug，「敢为不凡」的TCL实业鼓励","Z10-a2022320243490052","0",0,"6202","策略与创意机构类",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243490052\u002FZ10-a2022320243490052_1718175194207.jpg","在品牌营销同质化严重的今天，TCL实业在2024年新春营销中脱颖而出，通过其“敢为不凡”的精神，以新年智慧生活提案为年轻人提供了一个连接他们情感的特殊抓手，不仅成功地在年轻人心中占据了一席之地，而且助力他们勇敢地为家人带来更新的年味和智慧的安排，实现了与年轻人的双赢。最终此次营销活动获得上亿曝光量，影片全网播放超千万，线下快闪活动参与人数超千人","https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243490052\u002FZ10-a2022320243490052_1718174563795.png,https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243490052\u002FZ10-a2022320243490052_1718174710682.png","通过年轻化态度向年轻消费者安利TCL实业带来的更进阶的生活方式，以TCL新年智慧生活提案的形式，展现更适合年轻人的智慧生活场景，建立品牌和年轻用户的情感连接，向用户强化TCL实业全球化、高端化的品牌认知。","聚集品牌核心TA春节触媒场景，从【私域+娱乐+内容+种草】四大维度属性，整合+规划精准的投放组合实现传播场景化覆盖。#TCL新年智慧生活提案#品牌事件上线后，引发各平台KOL和青年媒体发声，解析影片中更适合年轻人的智慧生活场景，鼓励用户勇敢为家人更新年味，也得到了多位网友的真实反馈，大胆说服爸妈更新年味，做好家庭新一代顶梁柱。","数字营销类","2","1",2024,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ10\u002F223\u002Fa20\u002FZ10-a2022320243490052\u002FZ10-a2022320243490052_1718692887453.pdf",[],[],"000000"]