[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"case-content-detail-seo-6500":3},{"activityCoreContent":4,"activityCoreContentImg":5,"agencyCompany":6,"agentMediaLogo":5,"amount":5,"approvalStatus":5,"averageScore":5,"brandAttitude":7,"brandName":8,"brandOwnerLogo":5,"caseBackground":9,"caseBackgroundImg":5,"caseImplementTime":10,"caseName":11,"caseType":12,"caseTypeList":5,"categorySub":5,"chargeType":5,"cmsTagIdList":5,"contactMobile":5,"contactPerson":5,"contactPost":5,"coreStrategyInnovation":13,"coreStrategyInnovationImg":5,"coverPath":5,"createBy":14,"createDate":15,"createDept":5,"createDeptName":5,"createOrganization":5,"createOrganizationName":5,"createUser":14,"createUserAccount":14,"createUserName":16,"creativeStrategyExecute":17,"creativeStrategyExecuteImg":5,"dataId":18,"deletedAt":5,"directorNineteen":5,"goldCase":19,"hotContent":20,"id":21,"industry":5,"industrySub":22,"isCharge":5,"isCouncil":5,"isDeleted":19,"isShow":23,"keywords":5,"mainKvImg":24,"mainNegotiator":5,"marketingEffect":25,"marketingEffectImg":5,"marketingTarget":5,"marketingTargetImg":26,"mediaStrategyExecute":27,"mediaStrategyExecuteImg":5,"participateAward":5,"participateCategory":28,"partyACompany":5,"partyAEditor":5,"partyBCompany":5,"partyBEditor":5,"partyBIndustry":5,"partyBIndustrySub":5,"payer":5,"protectTwoThousand":5,"receiveAmount":5,"receiveStatus":5,"recommendCompany":5,"recommendEditor":5,"recommendGroup":5,"remarks":5,"rounds":5,"sendCompanyIntro":5,"showOnList":29,"showOnYzt":29,"sort":5,"startAt":30,"subGroup":5,"submitReport":31,"submitReportList":32,"tagsList":5,"tagsName":5,"tenantId":33,"updateBy":14,"updateDate":34,"weight":20,"zdybqs":5},"品牌营销模式创新，形成营销闭环，线下链接经销商，百场活动，百个场景，创意出街，百花齐放。",null,"广告人文化集团","可比克，是达利食品集团在2003年推出的国货薯片品牌。可比克抓住年轻一代“青春、张扬”的个性特征，凸显“时尚、快乐、新潮”的品牌形象，以“快乐每一刻，我的可比克”为品牌广告语，深受中国年轻消费者的喜爱。2024年可比克进行全新产品升级，推出“0反式脂肪”纯切薯片，满足新时代消费者的健康需求，带来更加高品质的美味体验。","可比克","2024年达利食品以“实战”为初心，首次创新发起可比克营销策划方案实践大赛。从校园场景出发，聚焦目标人群，以校园活动的策划和落地作为切入点，让学生的策划不再纸上谈兵。这是品牌深入高校场景的创新探索，更是驱动高校教育实践的一大举措。","2024年3月至2024年11月","2024达利食品集团可比克营销策划案实践大赛","company","品牌营销模式创新，形成营销闭环。以参赛的方式，实战训练学生实学、实践能力，共同培育实践型人才，为学生提供实习及就业机会，真正践行教学实践，打造校园营销实践的成功案例。同时也联动的线下经销商一起参与进来，对品牌来说是一场破圈的营销事件。","system","2024-12-20 18:00:39","超级管理员","让所有实践大赛的参赛同学，从创意策划到创意落地全部亲力亲为，在前期活动预热，在多媒体社交平台发布UGC为大赛蓄热，落地期间，全国100+高效团队产出丰富的宣发物料，大赛结束后，同学们会将活动执行以回传报告的方式，以及活动总结视频的方式回传，并发布在社交平台，成为品牌的宣发物料。","Z11-a1220020243788016","0",0,"6500","食品",1,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ11\u002F200\u002Fa12\u002FZ11-a1220020243788016\u002FZ11-a1220020243788016_1729761009942.jpg","①高校重视校党委书记莅临可比克市集活动指导\n②全国规模辐射30+省 200+场活动破圈校园场景\n③创意百花齐放百场活动不重样  “轻负担 放开吃”的创新诠释\n④传播突围全网原创1.5万+UGC   以校园为源点全面破圈\n⑤开创品牌营销新模式一次充满”源动力“高校实践行动\n⑥品牌\u002F经销商\u002F高校三方联动","1、实学实践：达利食品联合学院奖，通过创意征集及创意落地，让大学生真正与业界接轨，对创意与落地有全新的认知和系统执行能力，助力高校实践真学。\n2、提升品牌认知：垂直校园场景，聚焦青年圈层，提升可比克品牌在大学生心智中的年轻时尚形象。\n3、塑造产品差异价值：通过创意策划与落地活动，让大学生了解到可比克0反式脂肪，轻负担放开吃的薯片差异价值，推动终端购买。\n4、校园终端触达：通过青年的创意策划和落地活动，创造与大学生群体互动参与的场景。用年轻人的创意脑洞与互动方式，影响校园里的年轻圈层。让可比克成为年轻人享受快乐休闲时刻的首选品牌。","微博话题3820.4万阅读量，1.2万讨论，2.5万互动，7520原创，抖音话题播放量1245.4万，两平台总UGC超1万， 全面霸屏破圈。多家校媒转发表示:不同专业的融合碰撞，这是一场关于广告学，实践教学的重大创新。","年度活动营销案例","1",2024,"https:\u002F\u002Fcdn.5iidea.com\u002Fworks\u002FZ11\u002F200\u002Fa12\u002FZ11-a1220020243788016\u002FZ11-a1220020243788016_1729760684202.pptx",[],"000000","2024-12-23 17:19:13"]