GroupM 群邑 | Ecommerce Performance Executive电商推广专员
岗位信息
岗位名称:
Ecommerce Performance Executive电商推广专员
薪资区间:
4000元-6000元/月
工作地点:
北上广
招募人数:
1人
入职时间:
9月前
岗位要求:
What you will need:
•有电商推广经验,有直通车或钻展操作经验者优先;
•精通淘宝/天猫, 或京东推广营销规则。有TP工作经验者优先;
•对数据敏感,精通excel操作。
About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmAbout China China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
工作职责:
Brief Description
负责知名客户品牌在天猫、京东、一号店等主流电商网站的RTB广告的规划,投放及优化。 
Overview of job 
负责知名客户品牌在天猫、京东、一号店等主流电商网站的RTB广告的规划,投放及优化。
Reporting of the roleThis role reports to the Ecommerce Marketing Manager3 best things about the job:
1、行业:电商的相应推广是增长最快的数字广告形式;
2、团队:电商策划,运营,推广经验丰富的团队成员;
3、经验:知名品牌电商推广的操作,以及各主流电商平台的推广都是宝贵的经验。
Measures of success – In three months:
•初步掌握各主流电商平台的电商推广形式及操作;
•参与到知名品牌的电商推广活动中。
In six months:
•负责知名品牌主流电商渠道RTB广告的推广规划,投放及优化;
•熟识各类电商平台的广告投放。
In 12 months:
•成为主要的电商渠道RTB广告投放的专家;
•整体负责某品牌的电商推广规划及投放。
Responsibilities of the role:
1、负责制定知名品牌客户在淘宝/天猫,京东,一号店等主流电商网站的广告投放计划;
2、负责客户在各主流网站上的广告投放,包括但不限于直通车/钻展,京准通,一点通等;
3、分析相应的推广数据, 进行优化;
4、与电商策划及运营同事合作,进行品牌电商整合活动;
5、协作推广经理完成全年的绩效。